SUCCESS Magazine: “The Facebook Age”

If Facebook were a nation, it would be the world’s third largest behind only China and India. Hundreds of new people join every hour. And at the helm stands fresh-faced self-made billionaire Mark Zuckerberg, who still wears T-shirts and jeans to work just as he did in 2004, when he co-founded the addictive social-networking site in his Harvard dorm room at age 19.

Lubin Marketing Professor Paul Kurnit comments on Facebook and Mark Zuckerberg’s leadership style, as well as how Facebook has changed the way we think, work and live.

Facebook is “the easy passport” to finding friends past and current without an email address or phone number. As Pace University clinical professor of marketing Paul Kurnit puts it in the May issue of SUCCESS magazine: “It’s about me, about us. It is the personal website that few of us could possibly build on our own.”

“Facebook is not driven by the leadership style of Mark Zuckerberg,” adds Kurnit. “It has become a runaway success function of Zuckerberg’s tremendous insight into what people want, how they relate and what socializing means online.  Kind of a ‘build it and get out of the way’ idea.”