Tips to help you better your business, provided by Bruce Bachenheimer on MSNBC’s Your Business (December 15):
- Entrepreneurs are optimists by nature – and that’s good. But what they really have to do is put themselves in their customer’s shoes.
- It’s difficult but entrepreneurs need to ask themselves: What do my customers really want? What are they really willing to pay for my products or services? What do they honestly think of me, my brand, my products?
- Social media is a great way to get close to the customer. Listen carefully. Don’t be defensive or dismissive; be as objective and analytical as possible.
- With technology in particular, the most important thing is to get your product out there. Then be prepared to refine it as quickly and efficiently as possible.