Westchester County Business Journal: “Media choices make branding harder”

With the proliferation of media outlets, the temptation may be to think that it’s easier for a company to brand itself. But Larry Chiagouris, marketing professor at Pace University, says just the opposite is true.

 

With the proliferation of media outlets, the temptation may be to think that it’s easier for a company to brand itself. But Larry Chiagouris, marketing professor at Pace University, says just the opposite is true.

Read the Q&A on trends in marketing and public relations.

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