Agenda: “When Is It a Good Idea to Buy Emerging Companies?”

. . . Neil Braun, a board member at Imax, writes in an e-mail that it’s easy to make the case to acquire a promising takeover candidate. If the target company could expand the geographic footprint of the acquirer or complement its core product line, it’s probably a fairly low risk to buy early and grow through the acquirer’s distribution channels. (Left: Lubin dean Neil Braun)

 

. . . Neil Braun, a board member at Imax, writes in an e-mail that it’s easy to make the case to acquire a promising takeover candidate. If the target company could expand the geographic footprint of the acquirer or complement its core product line, it’s probably a fairly low risk to buy early and grow through the acquirer’s distribution channels. “The closer the target’s business is to the acquirer[‘s], the more likely the acquirer will have a strategy to increase total enterprise value in a combination,” writes Braun, who is dean of the Pace University business school and a former chairman and CEO at Viacom Entertainment.

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