SmartMoney.com: “For Angie’s List and Yelp, IPOs May Bring Conflict”

. . . Once beholden to shareholders, Yelp and Angie’s List may look to earn more from user data, says Darren Hayes, a professor of computer information systems at Pace University. “The IPOs will surely change their business and perhaps compromise the consumer-review process,” he says. “Moreover, consumers will be concerned with how their information will be shared with third parties — like the privacy concerns about Facebook and Google.”

 

. . . Once beholden to shareholders, Yelp and Angie’s List may look to earn more from user data, says Darren Hayes, a professor of computer information systems at Pace University. “The IPOs will surely change their business and perhaps compromise the consumer-review process,” he says. “Moreover, consumers will be concerned with how their information will be shared with third parties — like the privacy concerns about Facebook and Google.”

Read the article on SmartMoney.com.

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