Online WSJ -“Apple, News Corp. To Unveil iPad Newspaper – Source”

“[Murdoch] jumped into Myspace–that hasn’t worked out so well, but he was smart to be there,” said Neil Braun, the dean of Pace University’s Lubin School of Business and former chief executive of Viacom Inc.’s (VIA) entertainment divsion. “The idea that a platform like the iPad can create an opportunity for new media brands makes a lot of sense to me, and I’m not at all surprised that somebody like Rupert Murdoch would be the first person to jump in and build something there.”

 A major story about the alliance between Steve Jobs and Rupert Murdoch on The Daily, Murdoch’s new digital newspaper for the iPad, ended with a bang for Pace: a knowing analysis of the move from the dean of the Lubin School of Business, Neil Braun, who is a former chief executive of Viacom Inc.’s entertainment division. Read more.

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