Monster.com: “11 Social Media Tips for Small Business”

You’ve put together profile pages on a few popular social media sites, made occasional posts, and responded when you were aware of activity. Isn’t that enough for a small business like yours? According to Lubin Marketing Professor Paul Kurnit, “A clear, compelling message should travel across platforms that are most relevant for the communication, not the other way around. The huge attractiveness of social media is price is minimal and buzz can be maximized.”

Paul Kurnit offers up Tip #8 to John Rossheim, Monster Senior Contributing Writer, on creating and maintaining a social media strategy that’s a brand-building, rain-making machine for your business.

 8) But remember, as with any branding, marketing or selling effort, your social media activity must have the ultimate goal of gaining and retaining customers and increasing sales.“Too many companies just throw something up against the proverbial social media wall, hoping something will stick,” says Paul Kurnit, professor of marketing at Pace University’s Lubin School of Business in New York.

To read all 11 social media tips from the Monster.com article which was picked up by a number of newspapers across the country including the San Jose Mercury News, click here

BNET (The CBS Interactive Business Network): “Advertising Reality Check: Are You Leading — Or Lying?”

“Customers are very aware that it’s a new day in advertising,” says Lubin Marketing Professor Paul Kurnit, co-author of “Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas” (AMACOM Books). “We are living in a customer-centric world where advertisers are trying to connect with consumer lifestyle throughout the day in relevant touch points that resonate and matter.

“The fragmentation of media is an opportunity if the planning is thoughtful and the customer is put center stage,” Kurnit continues. “Consumers know they are being ‘targeted’ through multiple platforms in a myriad of ways. Done well, they delight in it. Done poorly, they resent the intrusion and potentially the brand.”

Who doesn’t want to be at the leading edge of advertising, using the latest and greatest methods to reach customers?

“Smart advertisers are beginning to integrate their messaging across various communications platforms and are breaking down the silos and distinctions between traditional and other media, like digital, social and buzz,” says Paul Kurnit, a marketing professor at Pace University in an article appearing on BNET.com

But to a certain extent, it’s also the Wild West out there.  The line between leadership – pushing the boundaries of new media – and lying may not be so clear in this new world.

SUCCESS Magazine: “The Facebook Age”

If Facebook were a nation, it would be the world’s third largest behind only China and India. Hundreds of new people join every hour. And at the helm stands fresh-faced self-made billionaire Mark Zuckerberg, who still wears T-shirts and jeans to work just as he did in 2004, when he co-founded the addictive social-networking site in his Harvard dorm room at age 19.

Lubin Marketing Professor Paul Kurnit comments on Facebook and Mark Zuckerberg’s leadership style, as well as how Facebook has changed the way we think, work and live.

Facebook is “the easy passport” to finding friends past and current without an email address or phone number. As Pace University clinical professor of marketing Paul Kurnit puts it in the May issue of SUCCESS magazine: “It’s about me, about us. It is the personal website that few of us could possibly build on our own.”

“Facebook is not driven by the leadership style of Mark Zuckerberg,” adds Kurnit. “It has become a runaway success function of Zuckerberg’s tremendous insight into what people want, how they relate and what socializing means online.  Kind of a ‘build it and get out of the way’ idea.”

Voice of America – “A Whole New World, Brought to Us by Gizmos and Gadgets”

“If I were looking at technology that has really impacted us over the last ten years, I would go in order: mobile computing, the proliferation of digital media content, broadband — mobile and at-home access — social media platforms and user-generated content, cloud computing, digital photography and GPS. What I mean by GPS is GPS for the masses, although global positioning systems have been around for quite a while. All of these things have worked together to revolutionize technology … and the technology is constantly changing, faster than at any other time in history.”

Professor Bruce Bachenheimer, Director of Entrepreneurship, discusses the top 10 technology developments of the 21st century … and a look at what’s on tap for 2011.

The Voice of America (VOA) is an international news service, supported by the U.S. Government, that serves more than 1,200 affiliate radio and television stations overseas.

MSNBC’s Your Business – Bruce Bachenheimer – Tips to Better Your Business

“Too often entrepreneurs mix up passion and persistence with arrogance and they need to step back and listen,” advised Bruce Bachenheimer, Pace’s Director of Entrepreneurship, on a December 15 segment of MSNBC’s Your Business.

Tips to help you better your business, provided by Bruce Bachenheimer on MSNBC’s Your Business (December 15):

  • Entrepreneurs are optimists by nature – and that’s good. But what they really have to do is put themselves in their customer’s shoes.
  • It’s difficult but entrepreneurs need to ask themselves: What do my customers really want? What are they really willing to pay for my products or services?  What do they honestly think of me, my brand, my products?   
  • Social media is a great way to get close to the customer.  Listen carefully.  Don’t be defensive or dismissive; be as objective and analytical as possible.
  • With technology in particular, the most important thing is to get your product out there. Then be prepared to refine it as quickly and efficiently as possible.

Social Media Hype Exceeds Reality, Pace Marketing Professor Says

Chiagouris is a professor of marketing at Pace University’s Lubin School of Business in New York City. He is also a senior partner at BrandMarketing Services, Ltd., where he supervises advertising and Internet marketing consulting engagements. He is available to comment on the effectiveness of social media as a marketing tool. Phone: 917-902-2610 (cell); email lchiagouris@pace.edu.

Chiagouris has more than 20 years

Social Media Hype Exceeds Reality, Pace Marketing Professor Says

Contact: Bill Caldwell, Pace University, 212-346-1597, wcaldwell@pace.edu

March 26, 2010

MEDIA ADVISORY

Social Media Marketing isn’t all that hot, says Pace marketing expert

“The hype right now exceeds the reality,” Pace University marketing expert Larry Chiagouris told The Wall Street Journal.

(http://online.wsj.com/article/SB10001424052748703909804575123691040422082.html)

Chiagouris is a professor of marketing at Pace University’s Lubin School of Business in New York City. He is also a senior partner at BrandMarketing Services, Ltd., where he supervises advertising and Internet marketing consulting engagements. He is available to comment on the effectiveness of social media as a marketing tool. Phone: 917-902-2610 (cell); email lchiagouris@pace.edu.

Chiagouris has more than 20 years of professional experience including senior marketing management positions at Starz Encore Media Group, eCode.com, Bozell Jacobs, Grey Advertising, and Lucent Technologies/AT&T. He has been responsible for directing major business building assignments for startups as well as leading marketing companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has served as an expert witness or consultant on a wide range of marketing and advertising issues at the federal and state court level or through consultation to Fortune 500 companies.

He has appeared on The Today Show and Fox 5 News; in videos for WSJ.com and SmartMoney TV; and has been quoted in The Wall Street Journal, Baltimore Sun, CNN.com, New York Times, Los Angeles Business Journal, San Diego Union-Tribune, and Star-Ledger (NJ).

His areas of interest include consumer behavior, brand equity, media evaluation, interactive communications, and copy strategies.

Winner of three Effie Awards for advertising effectiveness, Agency Magazine voted him one of the ten best and brightest advertising agency researchers and strategists.

He is a member of the Board of Directors of the American Marketing Association, and Editorial Review Boards of the Journal of Advertising Research, the Journal of Segmentation in Marketing, and Marketing Management; and a former Chairman of the Board of the Advertising Research Foundation.

He has lectured at St. Johns University, New York University, Yale University, Baruch College, and University of Georgia. He also has presented papers at numerous conferences in the marketing field. He received his B.S. in Economics (magna cum laude) and A.P.C. in Marketing from New York University, an M.B.A. in Industrial Psychology, an M.S. in Business, and a Ph.D. in Marketing from Baruch College.

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