Monster.com: “11 Social Media Tips for Small Business”

You’ve put together profile pages on a few popular social media sites, made occasional posts, and responded when you were aware of activity. Isn’t that enough for a small business like yours? According to Lubin Marketing Professor Paul Kurnit, “A clear, compelling message should travel across platforms that are most relevant for the communication, not the other way around. The huge attractiveness of social media is price is minimal and buzz can be maximized.”

Paul Kurnit offers up Tip #8 to John Rossheim, Monster Senior Contributing Writer, on creating and maintaining a social media strategy that’s a brand-building, rain-making machine for your business.

 8) But remember, as with any branding, marketing or selling effort, your social media activity must have the ultimate goal of gaining and retaining customers and increasing sales.“Too many companies just throw something up against the proverbial social media wall, hoping something will stick,” says Paul Kurnit, professor of marketing at Pace University’s Lubin School of Business in New York.

To read all 11 social media tips from the Monster.com article which was picked up by a number of newspapers across the country including the San Jose Mercury News, click here