CSIS Receives $850,000 from Alfred P. Sloan Foundation

Pace University’s School of Computer Science and Information Systems (CSIS) was awarded $850,000 from the Alfred P. Sloan Foundation for two separate grant programs that will support the efforts to rebuild downtown New York. The Sloan Coop Scholarship Program grant of $350,000 will subsidize paid student internships at downtown New York area businesses and not-for-profits, while $500,000 will support the University’s initiative to create over 50 new online courses for New York City students whose education may have been interrupted or adversely impacted by the events of September 11.

Pace University Receives $850,000 from Alfred P. Sloan Foundation
To Aid in 9/11 Recovery Effort to Rebuild Downtown New York

NEW YORK — Pace University’s School of Computer Science and Information Systems (CSIS) was awarded $850,000 from the Alfred P. Sloan Foundation for two separate grant programs that will support the efforts to rebuild downtown New York. The Sloan Coop Scholarship Program grant of $350,000 will subsidize paid student internships at downtown New York area businesses and not-for-profits, while $500,000 will support the University’s initiative to create over 50 new online courses for New York City students whose education may have been interrupted or adversely impacted by the events of September 11.

Through the Sloan Coop Scholarship program Pace students will work for businesses and non-profit organizations located in lower Manhattan that were adversely impacted by the September 11 attack on the World Trade Center. These internships will be at no cost to the employer. Internship placements include, a Web coordinator for DowntownNYC!, a broad-based coalition of arts organizations, civic groups, restaurants, and businesses working to help revitalize the downtown area; an accounting intern for a neighborhood hardware store that provides equipment to Ground Zero workers; a marketing intern to help a displaced area restaurant to implement a new marketing plan; and a publishing intern to work with a consulting firm to help develop materials for recouping business lost since September 11.

“The organizations and individuals we contacted or who have contacted us about internships have lost not only income but employees, friends and families. Most companies knew they needed help but did not have the funds to pay additional staff,” said Joan Mark, executive director of cooperative education and career services. “This funding will provide an invaluable educational experience for these students at no cost to the employers.”

The Alfred P. Sloan Foundation Grant for Online Course Development will be used to create 50 new undergraduate and graduate courses for fall 2002.The represented disciplines include computer science, information systems, technology systems, accounting, marketing, management, criminal justice, science and history.

“The focus of the grant is to enable Pace University to offer a wide array of online courses to NYC based students who may have been displaced by the attacks of September 11,” said Susan M. Merritt, dean CSIS. “Students will be able to access courses anytime, anywhere using the University’s online distance education infrastructure.”

In a collaborative effort faculty members from CSIS are working with the Dyson College of Arts & Sciences, and the Lubin School of Business to create the new online course offerings. Additional staff members specializing in Web development will also be hired.

For complete information about the new online course offerings, individuals should look at http://online.pace.edu

For more information on Sloan Coop Scholarship Program please see the website: www.pace.edu/coopcs.

The Sloan Foundation also funded the development of CSIS’S NACTEL program, which has made it possible for hundreds of employees of four major phone companies and two unions to earn associate degrees in telecommunications online. Established by Alfred Pritchard Sloan Jr., a former president and CEO of the General Motors Corporation, the foundation primarily funds initiatives related to science and technology and standard of living and economic performance.

Pace is a comprehensive, independent University with campuses in New York City and Westchester County. Nearly 13,500 students are enrolled in undergraduate, graduate and professional degree programs in the Dyson College of Arts and Sciences, Lubin School of Business, School of Computer Science and Information Systems, School of Education, School of Law, Lienhard School of Nursing and the World Trade Institute.

The School of Computer Science and Information Systems To Honor Leslie Tortora, Goldman Sachs & Co.

Leslie C. Tortora, managing director and chief information officer at Goldman Sachs & Co., will receive the sixth annual Award for Leadership and Service in Technology from Pace University’s School of Computer Science and Information Systems (CSIS) at a reception beginning at 6 p.m., Monday, June 11. The reception is hosted by the Prudential Insurance Company of America at Prudential Securities, Inc., 1 New York Plaza.

Contact: Mary E. Horgan
(914) 923-2798
mhorgan@pace.edu

NEW YORK – Leslie C. Tortora, managing director and chief information officer at Goldman Sachs & Co., will receive the sixth annual Award for Leadership and Service in Technology from Pace University’s School of Computer Science and Information Systems (CSIS) at a reception beginning at 6 p.m., Monday, June 11. The reception is hosted by the Prudential Insurance Company of America at Prudential Securities, Inc., 1 New York Plaza.

The CSIS Award for Leadership and Service in Technology is presented annually to an individual that best exemplifies leadership in the field of technology and shows innovation in the development and application of technology.

“Leslie Tortora is a legendary leader in information technology,” said Susan M. Merritt, dean of the School of Computer Science and Information Systems. “She does an extraordinary job, exceptionally well.”

Ms. Tortora is Goldman Sachs’ Chief Information Officer and the head of the
firm’s Information Technology Division. The Information Technology Division is responsible for providing the firm’s technology applications and infrastructure for all of its activities. As Chief Information Officer, she is responsible for the Goldman Sachs’ overall technology strategy and for its technology operation.

Ms. Tortora is a member of Goldman Sachs’ Management Committee, Budget Committee, Strategy Committee and the Technology Committee. She joined the firm in 1984 in the technology area and became responsible for its global technology in 1994. She became a partner in 1992 and a managing director in 1996.

Prior to joining Goldman Sachs, she was Director of Technical Services for General Electric. She received her degree from Trinity College in Connecticut in 1978.

She is a member of the Board of Trustees of Trinity College and is also a former member of the Board of Governors of the American Stock Exchange.

Pace is a comprehensive, independent University with campuses in New York City and Westchester County. Nearly 13,500 students are enrolled in undergraduate, graduate and professional degree programs in the Dyson College of Arts and Sciences, Lubin School of Business, School of Computer Science and Information Systems, School of Education, School of Law, Lienhard School of Nursing and the World Trade Institute.

Pace University Receives $25,000 Grant from Texaco Inc. for Computer Technology Training for Local Nonprofit Organizations

Pace University’s School of Computer Science and Information Systems has received a $25,000 grant from Texaco Inc to fund the University’s new program, Westchester County Nonprofit Assessment and Training Initiative. This initiative will help local nonprofit organizations improve their use of computer technology so that they may better serve their communities.

Contact: Public Affairs
(212) 316-1637
WHITE PLAINS, N.Y. – Pace University’s School of Computer Science and Information Systems has received a $25,000 grant from Texaco Inc to fund the University’s new program, Westchester County Nonprofit Assessment and Training Initiative. This initiative will help local nonprofit organizations improve their use of computer technology so that they may better serve their communities.

“This program builds on Pace’s strong commitment to community service and record of computer training to businesses, government, educational and community groups,” said Pace University President David A. Caputo. “We are grateful to Texaco, which recognizes the value of developing the energy, talent and leadership potential of the nonprofit community.”

In presenting the grant, Robert C. Oelkers, Texaco Inc. Vice President and President of Texaco International Trader Inc. said, “Texaco believes that programs, such as Pace’s Westchester County Nonprofit Assessment and Training Initiative, are essential to nonprofits with respect to the efficiency of providing service to the community and in terms of a communication vehicle in the age of the internet.”

The project will be administered by faculty and staff at Pace’s Technology Center for Education and Community Empowerment and the Pace Computer Learning Center, both of which are operated by the School of Computer Science and Information Systems. They will conduct an in-depth, countywide needs assessment survey, analyze the data, develop training programs and train a targeted group of staff from nonprofit organizations.

A two-phased approach for providing technical support to the county’s nonprofit agencies has been developed. The goals of the first phase of funding are to assess the computer training needs of Westchester County nonprofit agencies and to develop a model of appropriate training and consulting solutions to meet these needs. The second phase will include providing low-cost or subsidized training to nonprofit agencies in the region.

Pace is a comprehensive, independent University with campuses in New York City and Westchester County. More than 13,000 students are enrolled in undergraduate, graduate and professional degree programs in the Dyson College of Arts and Sciences, Lubin School of Business, School of Computer Science and Information Systems, School of Education, School of Law, Lienhard School of Nursing and the World Trade Institute.

Pace University’s School of Computer Science and Information Systems to Honor William D. Friel with Technology Award, June 7

William D. Friel, senior vice president and chief information officer at The Prudential Insurance Company of America, has been selected to receive the fifth annual Leadership and Service in Technology Award from Pace University’s School of Computer Science and Information Systems.

Contact: Public Affairs
(212) 346-1637
NEW YORK – William D. Friel, senior vice president and chief information officer at The Prudential Insurance Company of America, has been selected to receive the fifth annual Leadership and Service in Technology Award from Pace University’s School of Computer Science and Information Systems.

The award will be presented to Friel at a reception in his honor on Wednesday, June 7, 2000, at the headquarters of Bloomberg at 499 Park Avenue in Manhattan. Prominent leaders in the fields of computer science, information systems and telecommunications, as well as members of the Pace University community, alumni and friends will attend the reception.

“Bill Friel is a master architect who demonstrates the strength of networking by bringing together the information technology research, telecommunications and data processing sides of the business at one of the largest financial services institutions in the world,” said Dr. Susan Merritt, dean of the School of Computer Science and Information Systems. “His commitment to education and service as evidenced through his involvement with New Jersey Tech Corps made him a natural for this prestigious award.

“We at Pace are pleased to be working with Prudential and continuing our association with the financial services industry, which included last year’s event at the New York Stock Exchange. This year’s event at Bloomberg enables us to extend our reach into the media and broadcasting industry,” Dean Merritt said.

The Leadership and Service in Technology Award is presented annually to an individual or company that best exemplifies leadership in the field of technology, innovation in the development and application of technology to serve people, and commitment to community service and education.

“Bill Friel’s knowledge, innovation, dedication and leadership abilities are an invaluable asset to Prudential. I am very happy to see that these qualities are also recognized by Bill’s colleagues in the technology industry. Prudential is extremely proud of Bill,” said Bob Golden, executive vice president and head of Operations & Systems at Prudential.

As CIO of Prudential, Friel is responsible for leading company-wide information systems and technology functions. Previously, he was chief executive officer of Prudential Service Company, with overall responsibility for data processing, telecommunications, information technology research, and corporate facilities and services. He joined Prudential in 1988 as a vice president in the Information Systems Department. In 1990 he was named executive vice president of the newly formed Prudential Service Company and was promoted to chief executive officer in 1993. He was named the company’s first CIO in 1995.

Prior to joining Prudential, Friel was employed by Automatic Data Processing, Inc. as vice president of Corporate Technology. He also held key information systems positions with the J.C. Penny Corporation, including vice president and director of Systems and Data Processing. Prior to that, he worked in the systems area of the National Security Agency.

Friel is a member of the advisory boards of Microsoft, IBM and Intel, and is the chairman of the New Jersey Tech Corps. In 1999 he was described as one of the most successful CIOs in the insurance industry by Insurance & Technology magazine and was named to their “Elite Eight.” More recently he was honored by NetworkWorld magazine as one of the “25 Most Powerful People in Networking.”

Friel has an undergraduate degree from St. John’s University and is a graduate of the Advanced Management Program at the Wharton School. Friel and his wife, Pat, live in New York City. They have two children and five grandchildren.

Past recipients of the Leadership and Service in Technology Award, given by Pace University’s School of Computer Science and Information Systems, are Peter A. Miller, chief information officer at J.P. Morgan & Co.; Denis J. O’Leary, executive vice president of National Consumer Services at Chase Manhattan Bank; Frances Allen, IBM Fellow at the Thomas J. Watson Research Center at IBM; and Casimir Skrzypczak, president of NYNEX Science & Technology.

Pace is a comprehensive, independent University with campuses in New York City and Westchester County. Nearly 13,500 students are enrolled in undergraduate, graduate and professional degree programs in the Dyson College of Arts and Sciences, Lubin School of Business, School of Computer Science and Information Systems, School of Education, School of Law, Lienhard School of Nursing and the World Trade Institute.

Pace University’s School of Computer Science and Information Systems To Honor Peter A. Miller With Technology Award, June 8

Pace University’s School of Computer Science and Information Systems
will honor Peter A. Miller, chief information officer of J.P. Morgan & Co.
Incorporated, at its fourth annual Leadership and Service in Technology Award
Reception on Tuesday, June 8, 1999.

Contact: Public Affairs
(212) 346-1696
News@Pace.Edu
NEW YORK–Pace University’s School of Computer Science and Information Systems
will honor Peter A. Miller, chief information officer of J.P. Morgan & Co.
Incorporated, at its fourth annual Leadership and Service in Technology Award
Reception on Tuesday, June 8, 1999.

The reception, on the floor of the New York Stock Exchange, highlights the
growing interrelationship between stocks, trading and computer technology.
Prominent leaders in the fields of computer science, information systems and
telecommunications, as well as members of the Pace community, alumni and friends
will be in attendance. The Leadership and Service in Technology Award is
presented annually to an individual or company that best exemplifies leadership
in the field of technology, innovation in the development and application of
technology to serve people, and commitment to community service and education.

Appointed Chief Information Officer in 1997, Miller is the first person at J.P.
Morgan to serve in the post and is responsible for designing a technology
strategy that advances the objectives of the firm. In his role as CIO, Miller
serves as chairman of J.P. Morgan’s Information Technology Board, which is the
governing body for technology decisions across the firm and is responsible for
maximizing the firm’s investment in technology. He is also responsible for
leading the firm’s Year 2000 efforts.

Miller was instrumental in planning and building the computer trading technology
at J.P. Morgan’s world headquarters at 60 Wall Street. He also served as head
of Global Securities, Trust & Information Services Support at J.P. Morgan and was
responsible for product development, operations, and systems. In 1996 he assumed
responsibility as sole head of Corporate Technology and was responsible for the
creation of the Pinnacle Alliance, a consortium of five companies – Computer
Sciences Corporation, Andersen Consulting, AT&T Solutions, Bell Atlantic Network
Integration and J. P. Morgan. J.P. Morgan has been a pioneer in partnering with
leading technology firms as a way of complementing and extending its own
capabilities and advancing the strategic objectives of the firm.

Dean Susan M. Merritt states, “Peter Miller is an example of an information
technology leader who demonstrates the critical nature of information technology
to the success of world-class organizations.”

Pace is a comprehensive, independent University with campuses in New York City and
Westchester County. Nearly 14,000 students are enrolled in undergraduate and
graduate degree programs in the Dyson College of Arts and Sciences, Lubin School
of Business, School of Computer Science and Information Systems, School of
Education, School of Law and Lienhard School of Nursing.

Pace University School of Computer Science and Information Systems Announces New Doctoral of Professional Studies Degree in Computing Studies

Information technology is experiencing tremendous growth around the world.
In response, Pace University’s School of Computer Science and Information Systems will
offer a new Doctor of Professional Studies (D.P.S.) degree in Computing Studies to
commence in Fall 1999. The D.P.S., structured for working information technology
professionals, includes part-time asynchronous study and a breadth of courses across
applied computer science, information systems, telecommunications, and emerging
technologies. The D.P.S. program offers applied research experience that emerges from
the student’s professional environment.

Contact:Public Affairs
212)346-1696
WHITE PLAINS-Information technology is experiencing tremendous growth around the world.
In response, Pace University’s School of Computer Science and Information Systems will
offer a new Doctor of Professional Studies (D.P.S.) degree in Computing Studies to
commence in Fall 1999. The D.P.S., structured for working information technology
professionals, includes part-time asynchronous study and a breadth of courses across
applied computer science, information systems, telecommunications, and emerging
technologies. The D.P.S. program offers applied research experience that emerges from
the student’s professional environment.

The D.P.S. in computing studies is a post-master’s degree program that can be completed
through part-time study with limited residency in three years, including the completion
of the final research project. It is a 48-credit program beyond the master’s degree
in a computer-related discipline, or the equivalent. Research commences in the first
semester as the students begin an 18-credit core. The core is followed by an advanced
elective sequence also with research. A 12-credit capstone research project completes
the degree.

Dean Susan M. Merritt states, “This is a unique program that responds to the needs of
practicing IT professionals who have been unable to pursue traditional doctoral programs
because of professional and family responsibilities. It also responds to the enormous
need in the culture for IT professionals who are current.”

The Pace University School of Computer Science and Information Systems faculty has been
distinguished with many honors and awards. Recent achievements by faculty members include
a Fulbright Scholarship, a MacArthur Fellowship and National Science Foundation and Alfred
P. Sloan Foundation Grants.

Pace is a comprehensive, independent University with campuses in New York City and
Westchester County. Nearly 14,000 students are enrolled in undergraduate, graduate and
professional degree programs in the Dyson College of Arts and Sciences, Lubin School of
Business, School of Computer Science and Information Systems, School of Education,
School of Law, Lienhard School of Nursing, and the World Trade Institute.

Students From Around the World to Visit Pace University’s Virtual “Open House,” December 9, 1998

Whether you’re in New Zealand, Mexico or Hong Kong – you can attend Pace University’s School of Computer Science and Information Systems second annual virtual “Open House.” The event on Wednesday, December 9th from 6 to 7:30 p.m. EST, will allow prospective students to enter an online, interactive “chat” with faculty, administrators and admissions staff to gain information about Pace’s graduate degree programs in computer science and information systems. The event is open to the general public – all you need is Internet access. Simply click on the “Chat” button on the Pace website (www.pace.edu) – and you’re in!

Contact: Public Affairs
(212) 346-1696

NEW YORK –

Contact: Public Affairs
(212) 346-1696

NEW YORK – Whether you’re in New Zealand, Mexico or Hong Kong – you
can attend Pace University’s School of Computer Science and
Information Systems second annual virtual “Open House.” The event
on Wednesday, December 9th from 6 to 7:30 p.m. EST, will allow
prospective students to enter an online, interactive “chat” with
faculty, administrators and admissions staff to gain information
about Pace’s graduate degree programs in computer science and
information systems. The event is open to the general public –
all you need is Internet access. Simply click on the “Chat”
button on the Pace website (www.pace.edu) – and you’re in!

This year, interested visitors will be able to confidentially
“whisper” questions to faculty or administrators that they may
not want the entire chat room to “hear.” Last year’s event
included visitors from Peru, China, France and loads of New
York natives. James J. Curry Jr., Assistant Director, Graduate
Admissions, states “We wanted to be highly accessible to
prospective students who are undoubtedly pressed for time.
Many of Pace’s current students are international, older
and/or have full-time jobs and families.”

Ken Norz, Assistant Dean of the School of Computer Science
and Information Systems, states, “The one thing that really
makes this event special is the delivery system — prospective
students can get all of the same information as if they
attended the event in person.” Students can ask questions
about graduate degree programs, financial aid and career
opportunities, and they can apply online.

Pace is a comprehensive, independent University with campuses
in New York City and Westchester County. Nearly 14,000
students are enrolled in undergraduate, graduate and
professional degree programs in the Dyson College of Arts
and Sciences, Lubin School of Business, School of Computer
Science and Information Systems, School of Education,
School of Law, Lienhard School of Nursing and the World
Trade Institute.

This year, interested visitors will be able to confidentially
“whisper” questions to faculty or administrators that they may
not want the entire chat room to “hear.” Last year’s event
included visitors from Peru, China, France and loads of New
York natives. James J. Curry Jr., Assistant Director, Graduate
Admissions, states “We wanted to be highly accessible to
prospective students who are undoubtedly pressed for time.
Many of Pace’s current students are international, older
and/or have full-time jobs and families.”

Ken Norz, Assistant Dean of the School of Computer Science
and Information Systems, states, “The one thing that really
makes this event special is the delivery system — prospective
students can get all of the same information as if they
attended the event in person.” Students can ask questions
about graduate degree programs, financial aid and career
opportunities, and they can apply online.

Pace is a comprehensive, independent University with campuses
in New York City and Westchester County. Nearly 14,000
students are enrolled in undergraduate, graduate and
professional degree programs in the Dyson College of Arts
and Sciences, Lubin School of Business, School of Computer
Science and Information Systems, School of Education,
School of Law, Lienhard School of Nursing and the World
Trade Institute.

Pace University School of Computer Science and Information Systems Challenges Traditional Sex Breakdown in Classroom

The highest paid female professionals are three times more likely to be heavy computer users. However, the American Association of University Women recently found in a nationwide survey that technology in schools is becoming a “boy’s club.” Well, boys beware! At Pace University’s School of Computer Science and Information Systems women compose over 38 percent of undergraduate students and over 37 percent of graduate students. The high percentage of women at Pace is explained by Dean Susan M. Merritt, “Environment is critical; it must be hospitable to both female and male students, as well as to students of different ethnic and racial backgrounds. Environment has to do with faculty: we have a good representation of excellent women faculty, for example. It has to do with exploring the full breadth of the field; “human factors” in computing, as well as social and ethical issues are extremely important and
we integrate those with the more traditional areas such as design and programming.”

NEW YORK – The highest paid female professionals are three times more likely to be
heavy computer users. However, the American Association of University Women
recently found in a nationwide survey that technology in schools is becoming
a “boy’s club.” Well, boys beware! At Pace University’s School of Computer
Science and Information Systems women compose over 38 percent of undergraduate
students and over 37 percent of graduate students. The high percentage of women
at Pace is explained by Dean Susan M. Merritt, “Environment is critical; it must
be hospitable to both female and male students, as well as to students of
different ethnic and racial backgrounds. Environment has to do with faculty:
we have a good representation of excellent women faculty, for example. It
has to do with exploring the full breadth of the field; “human factors” in
computing, as well as social and ethical issues are extremely important and
we integrate those with the more traditional areas such as design and
programming.”

Knowledge of technology leads to higher salaries, job advancements and helps
women to enter traditionally male fields. Many young women do not pursue
these technological opportunities due to fear of science, socialization
into “women’s work,” and stereotypes about the notorious “computer nerd”
and lonely scientist. Ken Norz, assistant dean of CSIS, states, “It’s
unfortunate that we aren’t raised in a different world because some of
our best students have been women, especially on the graduate level.”
Merritt says, “Women students learn that to be a computing professional
does not mean being a stereotypical “techie..”

The Internet is one place the gender disparity is starting to get
smaller as evidenced by the success of several new websites designed by
and directed toward women, including ivillage.com and girlsonfilm.com,
and the growing number of women who use the Internet. And, classes
which focus on how to learn html and C++ languages for web-based
programming are quite popular with female students at Pace.

Pace is a comprehensive, independent University with campuses in New
York City and Westchester County. Nearly 14,000 students are enrolled
in undergraduate, graduate and professional degree programs in the
Dyson College of Arts and Sciences, Lubin School of Business,
School of Computer Science and Information Systems, School of
Education, School of Law, Lienhard School of Nursing and the World
Trade Institute.

Pace University School of Computer Science and Information Systems Receives $500,000 Grant to Expand Distance-Learning Programs

Pace University’s School of Computer Science and Information
Systems (CSIS) received a $500,000 grant from the Alfred P. Sloan Foundation to help
expand distance-learning programs for CSIS students. In collaboration with the Council
for Adult and Experiential Learning, CSIS will develop an associate degree in
telecommunications offered over the Internet, design a web site to serve online students
and create more than 20 undergraduate online courses during the next two years. Pilot
courses for the associate degree will be offered in the spring of 1999 and a wider range of
courses will be offered to students in September 1999.

Posted by Public Affairs on October 07, 1998 at 17:01:03:

WHITE PLAINS, NY – Pace University’s School of Computer Science and Information
Systems (CSIS) received a $500,000 grant from the Alfred P. Sloan Foundation to help
expand distance-learning programs for CSIS students. In collaboration with the Council
for Adult and Experiential Learning, CSIS will develop an associate degree in
telecommunications offered over the Internet, design a web site to serve online students
and create more than 20 undergraduate online courses during the next two years. Pilot
courses for the associate degree will be offered in the spring of 1999 and a wider range of
courses will be offered to students in September 1999.

Dr. David Sachs, assistant dean, Dr. Roy Rada, professor of computer science and
professor Nancy Hale, chair of the office of information systems, will implement the
online A.S. degree through the new Center for Distance Education. The Center will
develop distance education programs and provide support for CSIS undergraduate,
continuing education, adult and graduate programs. Dr. Sachs states, “CSIS is extremely
pleased with this new opportunity. This grant will enable us to put a wide array of
courses onto the World Wide Web. We are looking forward to the partnership with
CAEL and to providing this education for telecommunications companies.”

A growing number of students and increased time constraints of modern life have
led to an explosion in distance learning. About 85% of all colleges and universities offer
at least one or two online courses. More information about Pace online courses can be
found on the Pace homepage (www.csis.pace.edu/async).

Pace is a comprehensive, independent University with campuses in New York
City and Westchester County. Nearly 14,000 students are enrolled in undergraduate,
graduate and professional degree programs in the Dyson College of Arts and Sciences,
Lubin School of Business, School of Computer Science and Information Systems, School
of Education, School of Law, Lienhard School of Nursing and the World Trade Institute.

Pace University Professor Offers Seven Ways to Make People Notice Your Website

The number of websites on the Internet has grown
astronomically during the last three years. Everyone has one — even
grandmas use them to promote secret recipes. Considering the millions
of sites that seek to drive brand awareness, increase sales, and
disseminate information — how in the World-Wide-Web do you make people
sit up and take notice?

Public Affairs
(212) 346-1696

NEW YORK — The number of websites on the Internet has grown
astronomically during the last three years. Everyone has one — even
grandmas use them to promote secret recipes. Considering the millions
of sites that seek to drive brand awareness, increase sales, and
disseminate information — how in the World-Wide-Web do you make people
sit up and take notice?

David Sachs, professor of Office Information Systems at Pace University,
and Henry Stair, president of Mycroft Information, recommend seven strategies
to make your site versatile, vibrant, and most importantly visible.

According to Sachs and Stair, the entire “web-design-marketing” process
is actually quite simple. In The Seven Keys to Effective Websites
(Prentice-Hall Publishing), Sachs and Stair reveal that companies can
enhance their business opportunities by actively involving the visitor.
Make sure that all pertinent information is easily accessible, the site
should be entertaining, and strategies should be employed to convince
the visitor to stay a while. Furthermore, get the word out about your
site. Although listing the URL address on search engines is essential,
it is not nearly enough. You must make sure that your website address
is printed on absolutely everything — stationery, business cards,
brochures, advertising. Other tips that Sachs and Stair suggest include
how to make your sites visually stunning, current and up-to-date, and
how to include intuitive on-page navigation.

Pace University’s School of Computer Science and Information Systems
is one of the country’s leading educational centers for preparing
men and women to enter the information age.

Pace is a comprehensive,independent University with campuses in New
York City and Westchester County. Nearly 14,000 students are enrolled
in undergraduate and graduate degree programs in the Dyson College of Arts and Sciences,
Lubin School of Business, School of Computer Science and Information
Systems, School of Education, School of Law and Lienhard
School of Nursing.