Bloomberg Businessweek: “Executives Teaching in B-School”

Some academic theories might be best understood by the people who put those theories into practice.

Practitioners who teach have their failures as well as their successes on display for students. They also serve as a sounding board for students seeking practical career advice.

Business schools have come to value the practitioner’s perspective, and they are increasingly making room for those viewpoints on their staffs. Bloomberg Businessweek identified 25 top executives who teach/guest lecture, including Neil Braun, Dean of the Lubin School of Business.

Neil Braun: Viacom Entertainment

Who: Chief executive officer, Viacom Entertainment (VIA), 1988-94; president, NBC Television Network, 1994-98
Where: Pace University’s Lubin School of Business
What: Dean, guest lecturer

Braun joined a growing list of former executives tapped to run business schools when he was named dean of Pace University’s Lubin School of Business in June 2010. Braun also flits in and out of the classroom as a guest lecturer. He says he has his most rapt audience any time the discussion topic is M&A negotiations. During his time at Viacom, the company bought Blockbuster and Paramount Pictures. “Students hang on every word when you can tell them what was really going on,” he says of those deals in Bloomberg Businessweek.