On Thursday, March 25, Hitachi America, Ltd. in partnership with the Pace University Wilson Center for Social Entrepreneurship will present a free full morning education program for non-profit professionals. During the past two years, non-profit organizations and corporations alike have faced difficulties due to the harsh economic climate. At the same time, both groups have witnessed tremendous growth in the area of social networking and have been forced to consider how best to utilize this new medium. The new decade brings both increased potential for exposure and fundraising along with new challenges in the areas of management, constituency needs and the changing donor landscape.
Cara Cea, 914-906-9680 firstname.lastname@example.org
FREE MORNING EDUCATION PROGRAM FOR NON-PROFIT PROFESSIONALS
Topics to include dealing with a harsh economic climate, changing donor landscape, increased exposure via social media
WHITE PLAINS, NY, March 24, 2010 – On Thursday, March 25, Hitachi America, Ltd. in partnership with the Pace University Wilson Center for Social Entrepreneurship will present a free full morning education program for non-profit professionals. During the past two years, non-profit organizations and corporations alike have faced difficulties due to the harsh economic climate. At the same time, both groups have witnessed tremendous growth in the area of social networking and have been forced to consider how best to utilize this new medium. The new decade brings both increased potential for exposure and fundraising along with new challenges in the areas of management, constituency needs and the changing donor landscape.
WHEN: Thursday, March 25, 2010, 8:30 – 11:45AM
WHERE: Pace University Lubin Graduate Center, 1 Martine Avenue, White Plains, NY
WHO: Free and open to non-profit professionals. Media admission by press pass. Presentations by seasoned fundraising and grants professionals Mark Popovich, Jay Frost and Betsy Hills Bush (bios below).
For directions and parking information:
8:30 – 9:00AM Registration and Breakfast
9:00 – 9:15AM Welcome
Rebecca Tekula, PhD
Executive Director, Wilson Center for Social Entrepreneurship
Director, Branding, Corporate Communications and Community Relations, Hitachi America, Ltd.
9:15 – 10:00AM The Great Recession and the State of Corporate Giving in the United States
Senior Program Manager, The Hitachi Foundation
10:00 – 10:45AM Fundraising 2.0: New Rules for a New Culture
Principal, Frost on Fundraising
10:45 – 11:30AM Turbo Charge Your Board without Getting Burned
Betsy Hills Bush
Bush Program Officer, Westchester Community Foundation
Adjunct Professor, Pace University
11:30 – 11:45AM Q&A and Closing Remarks
Mark Popovich is a Senior Program Officer at The Hitachi Foundation and is responsible for their Business and Communities Grants Program. This program supports the Corporate Social Responsibility field. They also make investments aimed at improving prospects for lower wealth people through skills training and career development. He has helped shape the biannual State of Corporate Citizenship Surveys with Boston College. And he has contributed to the development of two national multi-foundation initiatives. The Jobs to Career Initiative focuses on work-based training for frontline workers across the health sector. The Hitachi Foundation is also a founding partner in the $50m National Fund for Workforce Solutions.
The Great Recession and the State of Corporate Citizenship in the United States – To quote Thomas Paine, “These are the times that try men’s souls.” Hard times make for hard choices. And choices made and actions taken in the tough times are the true gauge of the depth and durability of our values. We see concrete evidence for cautious optimism based on the attitudes, actions, and investment decisions emerging from a large, national, representative sample of business leaders surveyed at the heights of the economic recession.
Jay Frost is a 25 year veteran of the fundraising field. He has played a leadership role in a number of companies including FundraisingINFO.com (FRI), WealthEngine and Wealth ID, as well as serving as a fundraiser in New York and Washington and a grantmaker with the federal government. Today, Jay serves as a partner in BFTConnect LLC, providers of ContactReporter, and as Principal of Frost on Fundraising, the platform for his work as a lecturer, trainer and consultant on philanthropy and fundraising around the world.
Fundraising 2.0: New Rules for a New Culture – Is your organization on Facebook? Is your donor tweeting? Are your colleagues LinkedIn? Should you care? We’ll take a close look at how fundraising is changing in the wake of the Web 2.0. We will explore the topics YOU think are important to determining what tools to use and how to use them and look at real world examples of organizations adopting or ignoring the social networks which surround them today.
Betsy Hills Bush
Betsy Hills Bush is Program Officer for the Westchester Community Foundation. Betsy has twenty years of experience in the non-profit field, both on staff and as a volunteer and board member. She was legislative liaison with the American Association of Fund-Raising Counsel, then went to the law firm of Perlman & Perlman, where she founded their department of state registration and charitable solicitation law compliance for non-profit clients. Betsy also authored a monthly column on state and federal fund-raising laws for The Non-Profit Times. She received both her B.F.A. and her M.A. from New York University. She is an adjunct professor with the Dyson School of Public Administration at Pace University.
Turbo-Charge Your Board without Getting Burned – Just as for-profit entrepreneurs need to line up investors who have both money and expertise to invest in their enterprises; non-profit executives need to think of board members as extending the expertise and resources of the organization at all times, not just during galas and fundraising campaigns. The board needs to be seen as a valuable resource for the organization and utilized accordingly. We’ll look at examples of how the right board members can really get an agency on the right track and make it “hot” – helping it bring in more resources and board members.