Seidenberg Seminar: “The Next Big Thing: New York as the Emerging Center for Internet Start-ups”

Want to be in on the next big thing? Come hear from the pros about how New York City is emerging as the center for media and tech internet start-ups.
On Thursday, December 3, prior to the Pace Pitch finals, Pace University’s Seidenberg School of Computer Science and Information Systems will host a seminar “The Next Big Thing: New York as the Emerging Center for Internet Start-ups” from 2:30-4:00 pm in Room W-513, One Pace Plaza, Downtown New York City campus (just East of City Hall).

Contact: Bill Caldwell, Pace University, 212-346-1597, wcaldwell@pace.edu

Forbes managing editor Carl Lavin to keynote panel of experts on internet start-ups, Thursday, December 3

Pace University seminar to focus on budding start-ups in the media and tech fields and the conditions nurturing them

Precedes Pace Pitch Contest

New York, NY – November 30, 2009 — Want to be in on the next big thing? Come hear from the pros about how New York City is emerging as the center for media and tech internet start-ups.

On Thursday, December 3, prior to the Pace Pitch finals, Pace University’s Seidenberg School of Computer Science and Information Systems will host a seminar “The Next Big Thing: New York as the Emerging Center for Internet Start-ups” from 2:30-4:00 pm in Room W-513, One Pace Plaza, Downtown New York City campus (just East of City Hall).

Carl Lavin, managing editor of Forbes.com, will open the seminar with remarks on the growing momentum of technological entrepreneurship in New York City including what Forbes is doing to encourage entrepreneurship. A panel discussion featuring individuals “in the know” will follow the keynote. Panelists include Dan Hunter, PhD, an expert in Internet law from New York Law School; Matthew Knell (BS/IS ‘00), director of emerging and social media strategy at www.cafemom.com; and Ernest von Simson, president of Ostriker von Simson, Inc., a technology consulting firm.

The event is open to students, faculty, staff and alumni as well as guests attending and participating in the Pace Pitch Contest (www.pace.edu/pitch). For additional information, contact Dr. Jonathan Hill at jhill@pace.edu.

BACKGROUND: As managing editor of Forbes, Carl Lavin oversees day-to-day management of its newsroom, which serves an audience of more than 20 million people a month online at Forbes.com and through Forbes magazine. Lavin works with editors, reporters and the video team to enhance the editorial quality on all platforms and he coordinates with business development and marketing. Lavin joined Forbes.com in 2007 from The Philadelphia Inquirer, where he was deputy managing editor for online and multimedia. He joined The Inquirer in 2004, after 20 years at The New York Times, including six years as deputy Washington editor. At The Times, he was also deputy metro editor, graphics editor, and an assistant national editor.

Dan Hunter is professor of law at New York Law School and an expert in internet law, intellectual property, and artificial intelligence and cognitive science models of law. He held a Chair in Law at the University of Melbourne and was a tenured faculty member at the Wharton School, University of Pennsylvania, from 2000-2007, where he still teaches as an adjunct faculty member. He also taught on the law faculty at Cambridge University. He regularly publishes on issues dealing with the intersection of computers and law, including papers dealing with the regulation of virtual worlds, the use of artificial intelligence in law, and high technology aspects of intellectual property. He is co-author of the book “Building Intelligent Legal Information Systems” (Kluwer 1994).

Matthew Knell is a web technologist and marketer with a long history designing, developing, and marketing a wide array of successful products and brands including About.com, JetBlue Airways and MTV Networks. An active member of the New York Technology scene, he is also Co-Founder of SM4SC, an online marketing organization that has used social media tools to raise more than $40,000 for non-profits. In 2009, he was the lead organizer of SocialChangeCamp, an event focused on the sharing of knowledge at the intersection of Non-Profits and Technology. Currently, he is director of Emerging and Social Media Strategy at CafeMom and teaches Social Media and Information Architecture at NYU’s School of Continuing and Professional Studies.

Ernest von Simson is a senior partner of Ostriker von Simson, Inc. and a director of Arcsight, BDNA, Optaros, and several other private technology companies. He was a senior partner of Cassius Advisors, an emerging technology consulting firm, from 1999 to January 2006. Prior to then, he was a co-founder and senior partner at the Research Board, a company that assists large companies with information technology strategies. At the Research Board he directed the professional staff into examinations of evolving business models, advanced technology, business applications and IT best practices. His articles have appeared in the Harvard Business Review, Computerworld and Fortune.

About Pace University

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Visit Pace on the web: Pace.edu | Facebook | Twitter | Flickr | YouTube . Follow Pace students on Twitter: NYC | PLV

New Pace report: Job postings for IT professionals show signs of recovery in Manhattan, Westchester

Job postings for IT professionals are showing signs of recovery in Manhattan and Westchester County, according to the third quarter Pace/SkillPROOF IT Index Report (PSII), out today.

FOR IMMEDIATE RELEASE

Contact: Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

INFORMATION TECHNOLOGY JOB MARKET SHOWS SLIGHT IMPROVEMENT IN MANHATTAN AND WESTCHESTER, NEW PACE U. REPORT FINDS

New York, NY – November 5, 2009 – Job postings for IT professionals are showing signs of recovery in Manhattan and Westchester County, according to the third quarter Pace/SkillPROOF IT Index Report (PSII), out today.

“Our last-quarter prediction that the Manhattan IT job market was bottoming out is clearly supported by this new data,” the researchers write. “While the overall labor market is still weak and the unemployment rate is at its highest level in more than half a century, we are cautiously optimistic about the Manhattan IT job market.”

The 3rd quarter data also show a slight improvement in the IT labor market in Westchester County. “Given the unemployment level of the nation as a whole, this is encouraging news for those seeking employment in the IT sector of the county,” the researchers say.

The PSII is a composite index produced by Pace that provides a snapshot of IT job openings at major firms in separate reports for Manhattan and Westchester County. The 11 standard IT job categories are those defined by the U.S. Bureau of Labor Statistics.

In Manhattan, the index increased by one point from 42 to 43. Of the 11 categories tracked by the PSII, five showed strength, two remained flat and four declined. The consistency of data for the past three quarters is a reassuring sign that market improvement is not an anomaly and that the worst is over, according to the researchers. Database Administrators had the largest increase in openings, followed by Network Administrators and then Software Engineers, Systems.

In Westchester, the index increased from 41 to 43 with seven of the eleven categories of IT professions showing improvement over the last quarter. Among those categories the commanding increase was for Network Systems and Data Communications Analysts, for which the last two quarters had no postings, followed by Computer Support Specialists, with a 31 percent increase and Software Engineers, Systems with 16.8 percent.

The reports are available at http://www.pace.edu/pace/seidenberg/features-special-events/paceskillproof-it-index/

The Index partners. The PSII was developed and is calculated by Farrokh Hormozi, a professor of economics and public administration in Pace University’s Dyson College of Arts and Sciences. It is based on labor market data showing actual, listed openings that is provided by Henning Seip of SkillPROOF, Inc. The index is produced under the auspices of Pace’s Seidenberg School of Computer Science and Information Systems. www.seidenberg.pace.edu

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Visit us on the web: Pace.edu | Facebook | Twitter | Flickr | YouTube Follow Pace students on Twitter: NYC | PLV

SkillPROOF Inc. is a technology firm specializing in job market research. Headquartered in Bridgeport, Connecticut, since 2003 it has tracked and analyzed job openings from brand name employers in the United States, using proprietary Internet technology. www.skillproof.com

Brooklyn Technical High School students to participate in “Tech Day,” hosted by Microsoft and Pace

Wind, teenagers’ days and future technology to be focus of Pace University/Microsoft partnership sessions Friday morning to educate high school students about importance of computer science and technology in college and careers “Tech Day” Friday morning, November 6 in midtown Manhattan

MEDIA ADVISORY

November 4, 2009

Contact: Bill Caldwell, Pace University, 212-346-1597, wcaldwell@pace.edu

Wind, teenagers’ days and future technology to be focus of Pace University/Microsoft partnership sessions Friday morning TO EDUCATE HIGH SCHOOL STUDENTS ABOUT IMPORTANCE OF COMPUTER SCIENCE AND TECHNOLOGY IN COLLEGE and CAREERS “Tech Day” Friday morning, November 6 in midtown Manhattan

WHO and WHAT: “Tech Day,” hosted by Microsoft and Pace, will involve students from Brooklyn Technical High School working in teams with computers and other equipment and participating in career panels and break-out sessions.

Demonstrations and discussions will cover topics including

• “Technology of Future” with a focus on imaging and next computing devices

• a “Day in the Life of a Teenager” and

• a demonstration focusing on “Wind and Unified Communications.”

WHEN and WHERE: Friday morning, November 6 at the Microsoft Technology Center, 1290 Avenue of the Americas between 51st and 52nd Sts., 5th Floor, New York, NY, from 8:45 am to 1:30 pm.

BACKGROUND: The morning is part of a larger project. During the 2009 – 2010 academic year, students and faculty members of Pace University’s Seidenberg School of Computer Science and Information Systems, and representatives of Microsoft Corporation, are meeting with area high school students to deliver the message that technology is ubiquitous and that deep computer knowledge is necessary for success in college as well as in their careers.

ABOUT PACE UNIVERSITY

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Visit Pace on the web: Pace.edu | Facebook | Twitter | Flickr | YouTube .

Follow Pace students on Twitter: NYC | PLV

ABOUT MICROSOFT

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

Computer studies meet passions

Information technology has become so ubiquitous that it has been termed “the new liberal art.” But how can students break down the sprawling field into areas that reflect their interests and that they can master and apply to careers? Pace University’s Seidenberg School of Computer Science and Information Systems is providing answers to that question next fall with a new interdisciplinary major leading to a Bachelor of Science in Information Technology.

FOR IMMEDIATE RELEASE

Contact Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

NOTE: A high-quality version is available on request of photo of Interim Dean Constance Knapp

Education for “the new liberal art?”

Merging computing with other subjects to be focus of new Pace University undergraduate IT major

Structure is like few others in the country, dean says

NEW YORK, NY, November 3, 2009 – Information technology has become so ubiquitous that it has been termed “the new liberal art.”

But how can students break down the sprawling field into areas that reflect their interests and that they can master and apply to careers?

Pace University’s Seidenberg School of Computer Science and Information Systems is providing answers to that question next fall with a new interdisciplinary major leading to a Bachelor of Science in Information Technology.

Passions and interests

Like few other computing programs in the country, the new “flagship” program lets students combine an area of personal interest with a solid foundation in Information Technology (IT).

They will build on required course work in computer systems, networking, interactive media, database management, and security. Students can then follow their ambitions and choose a career concentration in Web and digital media, security, networking, information management, or problem-solving and systems.

Finally, students can incorporate their passions, combining IT with an area they love or want to explore or work in such as the arts, sciences, criminal justice, education or management.

Echoing the values of traditional liberal arts education, the school’s faculty believes the structure of the program will make students better able to adapt to new technologies and shorten their learning curves for future technologies.

“Gone are the days of geeks.”

All students in the program will be required to have an internship — many of which are paid — or to complete a capstone project that integrates what they learned. The goal is for them to enter the professional workforce with confidence that they have the knowledge and skills to succeed.

“Gone are the days when computers and technology were reserved for geeks,” said Constance A. Knapp, the Interim Dean of the Seidenberg School, who holds both a Ph.D. in Business and an MBA. “Today, technology surrounds us and provides ways to make our lives more productive and fun, and Pace’s new program capitalizes on that.”

Scholarships and salaries

Pace has a robust financial aid program, with 95 percent of students receiving financial aid. Graduates from the Seidenberg School earn on average $62,400 per year, higher than the average for Ivy League graduates.

Information technology is pervasive in many other parts of Pace, notably in a six-year old Digital Art Gallery and in a high proportion of courses taught online and in a “blended” model combining online and face to face learning. Pace is one of seven colleges and Universities now testing the Amazon Kindle DX wireless reading device as a way of making textbooks available.

For more information about the new program, visit www.pace.edu/BSIT .

About Seidenberg

Pace’s Seidenberg School of Computer Science and Information Systems, established in 1983, is the youngest school within the University. It was one of the first comprehensive schools of computing in the country and remains in the forefront of the field. The school offers a student-centered environment; small classes; committed teaching; research with professors; innovative programs, projects, and partnerships; and convenient multi-campus locations as well as online courses and programs. Inherent in the school’s activities and services to students, businesses, and the community is the belief that information technologies are tools for the empowerment of people.

About Pace

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Visit Pace on the web: Pace.edu | Facebook | Twitter | Flickr | YouTube.

Follow Pace students on Twitter: NYC | PLV

Pace bachelor of science programs in computer science and information systems reaccredited by ABET

The bachelor of science programs in computer science and information systems at Pace University’s Seidenberg School of Computer Science and Information Systems have been reaccredited by the Computing Accreditation Commission of ABET, Inc., the recognized accreditor of college and university programs in applied science, computing, engineering, and technology.

FOR IMMEDIATE RELEASE

Contact Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

Pace University keeps “only in New York” status in computing

Reaccreditation of BS programs makes Pace only school in state accredited for Information Systems by ABET organization, one of ten for Computer Science

New York, NY, October 20, 2009 – The bachelor of science programs in computer science and information systems at Pace University’s Seidenberg School of Computer Science and Information Systems have been reaccredited by the Computing Accreditation Commission of ABET, Inc., the recognized accreditor of college and university programs in applied science, computing, engineering, and technology.

The organization’s decision to reaffirm accreditation makes the Seidenberg School the only one in New York State accredited for information systems, and one of ten accredited for computer science.

“Seidenberg was one of the first schools in the country to put software and hardware in a unified curriculum, and I am pleased that ABET, Inc., continues to affirm the quality of our programs,” said Constance A. Knapp, MBA, PhD, Interim Dean of the Seidenberg School.

Accreditation is a voluntary peer-review process that requires programs to undergo comprehensive, periodic evaluations. The evaluations are conducted by teams of volunteer professionals working in industry, government, academe, and private practice within the ABET disciplines. They focus on areas including program curricula, faculty, facilities, and institutional support.

Guide for students, parents and employers and graduate schools

A key requirement of ABET accreditation is that programs continuously improve their quality. As part of this requirement, programs must set specific, measurable goals for their students and graduates, assess their success at reaching those goals, and improve their programs based on the results.

In addition to providing a structured mechanism for colleges and universities to assess, evaluate, and improve their programs, accreditation also helps students and their parents choose quality college programs, enables employers and graduate schools to recruit graduates they know are well-prepared, and is used by registration, licensure, and certification boards to screen applicants.

About ABET

ABET is a not-for-profit organization, owned and operated by its more than 25 professional and technical member societies. An internationally respected organization with some 1,500 volunteers, ABET has set the higher-educational standards in its fields for nearly 75 years. More information about ABET, its member societies, and the evaluation criteria used to accredit programs can be found at www.abet.org.

About Pace

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Visit Pace on the web: Pace.edu | Facebook | Twitter | Flickr | YouTube. Follow Pace students on Twitter: NYC | PLV

Pace bachelor of science programs in computer science and information systems reaccredited by ABET

The bachelor of science programs in computer science and information systems at Pace University’s Seidenberg School of Computer Science and Information Systems have been reaccredited by the Computing Accreditation Commission of ABET, Inc., the recognized accreditor of college and university programs in applied science, computing, engineering, and technology.

FOR IMMEDIATE RELEASE

Contact Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

Pace University keeps “only in New York” status in computing

Reaccreditation of BS programs makes Pace only school in state accredited for Information Systems by ABET organization, one of ten for Computer Science

New York, NY, October 20, 2009 – The bachelor of science programs in computer science and information systems at Pace University’s Seidenberg School of Computer Science and Information Systems have been reaccredited by the Computing Accreditation Commission of ABET, Inc., the recognized accreditor of college and university programs in applied science, computing, engineering, and technology.

The organization’s decision to reaffirm accreditation makes the Seidenberg School the only one in New York State accredited for information systems, and one of ten accredited for computer science.

“Seidenberg was one of the first schools in the country to put software and hardware in a unified curriculum, and I am pleased that ABET, Inc., continues to affirm the quality of our programs,” said Constance A. Knapp, MBA, PhD, Interim Dean of the Seidenberg School.

Accreditation is a voluntary peer-review process that requires programs to undergo comprehensive, periodic evaluations. The evaluations are conducted by teams of volunteer professionals working in industry, government, academe, and private practice within the ABET disciplines. They focus on areas including program curricula, faculty, facilities, and institutional support.

Guide for students, parents and employers and graduate schools

A key requirement of ABET accreditation is that programs continuously improve their quality. As part of this requirement, programs must set specific, measurable goals for their students and graduates, assess their success at reaching those goals, and improve their programs based on the results.

In addition to providing a structured mechanism for colleges and universities to assess, evaluate, and improve their programs, accreditation also helps students and their parents choose quality college programs, enables employers and graduate schools to recruit graduates they know are well-prepared, and is used by registration, licensure, and certification boards to screen applicants.

About ABET

ABET is a not-for-profit organization, owned and operated by its more than 25 professional and technical member societies. An internationally respected organization with some 1,500 volunteers, ABET has set the higher-educational standards in its fields for nearly 75 years. More information about ABET, its member societies, and the evaluation criteria used to accredit programs can be found at www.abet.org.

About Pace

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Visit Pace on the web: Pace.edu | Facebook | Twitter | Flickr | YouTube. Follow Pace students on Twitter: NYC | PLV

IT Job Market Shows Signs of Recovery in Manhattan and a Slowing Decline in Westchester

The number of information technology job openings showed a slight increase in Manhattan, according to the second quarter Pace/SkillPROOF IT Index Report (PSII), out today.

FOR IMMEDIATE RELEASE

Contact: Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

INFORMATION TECHNOLOGY JOB MARKET

SHOWS SIGNS OF RECOVERY IN MANHATTAN

AND A SLOWING DECLINE IN WESTCHESTER,

NEW PACE U. REPORT FINDS

New York, NY – July 20, 2009 – The number of information technology job openings showed a slight increase in Manhattan, according to the second quarter Pace/SkillPROOF IT Index Report (PSII), out today.

“Although it may be premature to say the labor market decline of the past several quarters is finally over, the prediction that the Manhattan job market might bottom out that was made in the 1st quarter Report is supported by the one percent increase in the number of job openings in the 2nd quarter,” the researchers wrote. “The index of job postings rose from 41.7 to 42.2, a slight increase, but significant in its implications.”

The index of IT job listings in Westchester County dropped by 4 points from 45 to 41, but the report suggests that the decline is slowing and may follow Manhattan by year’s end.

The PSII is a composite index produced by Pace that provides a snapshot of IT job openings at major firms in separate reports for Manhattan and Westchester County. The 11 standard IT job categories are those defined by the U.S. Bureau of Labor Statistics.

In Manhattan, of the 11 categories that comprise the index, seven had relatively strong growth, while four declined. Of the categories showing growth, the strongest was Computer Programmers, up by 2 points from 17.9 to 19.9. Of the four declining categories, Software Engineers Applications decreased by 1.5 points from 18.5 to 17.

In Westchester, Computer Support Specialists had the healthiest increase, followed by IT Managers and Data Base Administrators. On the opposite end of the spectrum, Software Engineers, Applications showed the steepest drop among the seven categories exhibiting weakness. The declines in the other six categories, however, were relatively minor.

The reports are available at www.pace.edu/PSII.

The Index partners. The PSII was developed and is calculated by Farrokh Hormozi, a professor of economics and public administration in Pace University’s Dyson College of Arts and Sciences. It is based on labor market data showing actual, listed openings that is provided by Henning Seip of SkillPROOF, Inc. The index is produced under the auspices of Pace’s Seidenberg School of Computer Science and Information Systems. www.seidenberg.pace.edu

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

SkillPROOF Inc. is a technology firm specializing in job market research. Headquartered in Bridgeport, Connecticut, since 2003 it has tracked and analyzed job openings from brand name employers in the United States, using proprietary Internet technology. www.skillproof.com

New Pace Study Documents Levi’s Extensive Behavioral Targeting of Consumers

A researcher at Pace University has found solid evidence that Levis.com — in an example of a common practice — collects data on the browsing activities of consumers in order to target them for more online advertising. The study makes explicit the scale of behavioral tracking being conducted by mainstream companies like Levi’s.

FOR IMMEDIATE RELEASE

Contact: Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

Privacy issues wear jeans

NEW PACE STUDY DOCUMENTS LEVI’S EXTENSIVE BEHAVIORAL TARGETING OF CONSUMERS

Congressional hearings Thursday

Public debate heats up with Federal Trade Commission concerns

Researcher says “camouflaging the tracking of consumers can damage the perceived trustworthiness of an e-commerce site . . . and undermines the autonomy of consumers in their online shopping and purchase decisions.”

New York, NY – June 17, 2009 – A researcher at Pace University has found solid evidence that Levis.com — in an example of a common practice — collects data on the browsing activities of consumers in order to target them for more online advertising. The study makes explicit the scale of behavioral tracking being conducted by mainstream companies like Levi’s.

The study comes just as the House Subcommittee on Commerce, Trade and Consumer Protection prepares to hold hearings tomorrow (Thursday, June 18th) at 10 am: http://energycommerce.house.gov/index.php?option=com_jcalpro&Itemid=54&extmode=view&extid=60

Dwyer contacted Levi Strauss & Co in February to get the company’s comments on her findings but as of June 16 had received no response.

Unacknowledged tags. The study found that Levi’s places nine digital tags in the browsers of web site visitors, using these tags to track and aggregate consumer behavior and target additional messages, and allowing eight third-party companies to do the same.

None of the tags or other companies is acknowledged in the Levi’s privacy policy.

“This new study makes transparent the extent of behavioral tracking being conducted even by a ‘true blue’ company like Levi’s that stands for American individualism and freedom,” says the researcher, Catherine Dwyer, Ph.D., an associate professor at Pace University’s Seidenberg School of Computer Science and Information Systems.

“Hidden persuaders.” For businesses, she says camouflaging the tracking of consumers can damage the perceived trustworthiness of an e-commerce site or the firm it represents.

For consumers, Dwyer says the advertising triggered by this latest generation of the ‘hidden persuaders’ made notorious by the 1957 book of that name by Vance Packard “undermines the autonomy of consumers in their online shopping and purchase decisions.”

This is the first academic study of behavioral targeting that describes the scale of these practices and questions the risks they pose for e-commerce.

To document the tracking mechanisms, Dwyer used freely available software including TamperData, a Firefox extension that logs all transactions with a browser.

Dwyer argues that “The Levi’s brand has a long association with American values of independence and autonomy. Levi’s use of behavioral targeting directly contradicts the values that serve as a foundation of customer trust in the Levi’s brand. The perceptions of integrity and benevolence that e-commerce sites labor to establish can be seriously damaged by behavioral targeting in its current state.”

“For customers who associate blue jeans with American independence and freedom, Levi’s pervasive use of Web beacons and ongoing data collection with unidentified marketing partners may come as a shock.”

She adds: “In a consumer driven market, even the appearance of deceptive practices carries a great risk, and can result in a public relations nightmare.”

Cybercitizenship. Public debate on this issue is heating up dramatically. Recently Jon Leibowitz, the chair of the Federal Trade Commission, warned online advertisers that they need to constrain this activity or regulation will increase. Online advertisers, Dwyer says, are protesting that restricting this type of tracking will be a burden and resisting any regulatory moves.

Dwyer, who teaches courses in “Cybercitizenship: Ethics and the Internet” and “Systems Analysis and Design” will present her paper at the 15th Americas Conference on Information Systems in San Francisco on August 8. It is available at http://csis.pace.edu/~dwyer/research/AMCISDwyer2009.pdf

Dwyer’s previous research on trust and privacy concerns within social networking sites has been published in scholarly journals, presented at international conferences, and cited in Agence France Presse, Computerworld, La Opinión, the New York Times, and the Washington Post.

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

Viacom CIO Joe Simon to be Honored with Pace University Leadership and Service in Technology Award

The 14th Annual Leadership and Service in Technology Award Reception, celebrated by Pace University’s Seidenberg School of Computer Science and Information Systems will be held on Tuesday, June 9, 6 pm, at The Bank of New York Mellon, 101 Barclay Street, New York, NY.

Contact: Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

June 8, 2009

MEDIA ADVISORY

VIACOM CIO JOE SIMON TO BE HONORED WITH PACE UNIVERSITY LEADERSHIP AND SERVICE IN TECHNOLOGY AWARD JUNE 9

Keynote address on “transformation through technology” by investor Steven Cooper, former CIO of American Red Cross and Homeland Security

Award to IT chief of corporate parent of MTV, Nickelodeon, Paramount Pictures, Comedy Central recognizes “application of technology to serve people”

WHO: This year’s honoree is Joe Simon, senior vice president and CIO of Viacom.

Keynote address: “Transformation through Technology” by Steven Cooper, former CIO of the American Red Cross and the Department of Homeland Security, and a founding partner of The Strativest Group.

WHEN and WHERE: Tuesday, June 9, 6 pm, at The Bank of New York Mellon, 101 Barclay Street, New York, NY. Media admission by press card.

WHAT: 14th Annual Leadership and Service in Technology Award Reception, celebrated by Pace University’s Seidenberg School of Computer Science and Information Systems. The award honors individuals and companies not only for “leadership in the field of technology,” but also for “innovation in the application of technology to serve people, and commitment to community service and education.”

The keynote promises to be of interest to investors and others tracking information technology. The annual award reception serves as the primary fund-raiser for the Seidenberg school. All proceeds are used to support the school’s Endowed Scholarship Fund and various initiatives.

BACKGROUND ON SIMON: Simon is responsible for the design, implementation, and operation of information technology programs throughout Viacom’s worldwide offices. He has created and supported an advanced technological infrastructure during a period of intense growth. Previously, he spent nine years as a principal at Booz, Allen and Hamilton, focusing on the media sector, and held executive positions at Reader’s Digest and various business concerns in New Zealand and India.

Viacom, the world’s leading entertainment content company, has penetrated all areas of media including broadcast and cable television, radio, outdoor advertising, and online communications. In entertainment, news, sports, music, and comedy, Viacom’s well-known brands include MTV, Nickelodeon, Paramount Pictures, and Comedy Central.

For additional information and to register, visit www.seidenberg.pace.edu/lst or call Dawn Rigney at (914) 773-3944.

Has Manhattan IT Job Market Bottomed Out?

The rates of decline in information technology job openings slowed in Manhattan, according to the first quarter Pace/SkillPROOF IT Job Index Report (PSII), out today.

FOR IMMEDIATE RELEASE

Contact: Bill Caldwell, Office of Public Information, Pace University, 212-346-1597, wcaldwell@pace.edu

Has Manhattan IT Job Market Bottomed Out?

INFORMATION TECHNOLOGY JOB MARKET SHOWS SLOWING DECLINE IN MANHATTAN, SMALLER WESTCHESTER DECLINE THAN ELSEWHERE, NEW PACE U. REPORT FINDS

New York, NY – May 12, 2009 – The rates of decline in information technology job openings slowed in Manhattan, according to the first quarter Pace/SkillPROOF IT Job Index Report (PSII), out today.

A decline was more pronounced in Westchester County, but even there the IT job market performed significantly better than the IT market in other areas of the New York Metropolitan region, where demand for IT professionals has decreased by more than 60 percent. By comparison, the 31 percent decrease in Westchester appears moderate, according to the new report, even if the Westchester PSII drop of 31 percentage points, from 53 to 37, was the greatest decline since the index was launched in 2006.

Although the labor market for IT professionals in Manhattan followed the general trend of decline, it did so to a much lesser degree. The index dropped from 44 to 42, a relatively insignificant decline, which the data’s analyst, professor Farrokh Hormozi, says should be cause for optimism.

The PSII is a composite index produced by Pace that provides a snapshot of IT job openings at major firms in separate reports for Manhattan and Westchester County. The 11 standard IT job categories are those defined by the U.S. Bureau of Labor Statistics.

In Manhattan, of the 11 standardized categories tracked by this report, the smallest drop in demand was in that for IT Managers; the largest was for Software Engineers, Applications. A promising note is the fact that the end tail of each graph in the report is flat, indicating that the decline in both categories may have bottomed out.

In Westchester, Software Engineers, Applications also had the healthiest increase this quarter, followed by Systems Analysts. On the opposite end of the spectrum, Computer Scientists, Research dropped more than 20 percent.

The reports are available at www.pace.edu/PSII.

The Index partners. The PSII was developed and is calculated by Hormozi, a professor of economics and public administration in Pace University’s Dyson College of Arts and Sciences. It is based on labor market data showing actual, listed openings that is provided by Henning Seip of SkillPROOF, Inc. The index is produced under the auspices of Pace’s Seidenberg School of Computer Science and Information Systems. www.seidenberg.pace.edu

For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu

SkillPROOF Inc. is a technology firm specializing in job market research. Headquartered in Bridgeport, Connecticut, since 2003 it has tracked and analyzed job openings from brand name employers in the United States, using proprietary Internet technology. www.skillproof.com