News Idea Guidelines

Submit a Story Idea

“Juicy quotes and anecdotes and little bits of color…”

If a new publication, program, major or event is timely and noteworthy or a student or professor has done something exceptional, Public Information will draft a press release to send to media full of “juicy quotes and anecdotes and little bits of color” which we need to get from you!

The Office of Public Information is continually looking for information that will be of interest to news media. If you would like to share news about an exceptional student, publication, program, event or achievement, please fill out the story idea submission form. To better determine audience interest in your story, please review the questions below to determine newsworthiness.

Keep in mind that what’s news to internal audiences is not necessarily news to external audiences. News media will only cover stories that fit the conventional criteria that determine newsworthiness which include timeliness, proximity, conflict, human interest, consequence, usefulness, prominence and uniqueness.

Timely news stories are ones that correspond to issues or events that have recently happened or are about to happen. Stories will be of interest to local media if they involve people who live and work in the area and news stories are often written about things that happen outside the routine of daily life. Human-interest stories about extraordinary events that happen to ordinary people are also considered newsworthy. Stories of consequence are about issues that directly impact people’s lives such as economic issues or a change in legislation. Useful stories might contain practical hints on topics such as sustainability, health, careers or finance.

Top ten questions that determine news value:
Think about the stories you see covered in the media. Reading and answering the questions below will help you and us to gauge potential media interest in your story:

1. How is this unique or distinctive? How does it differ from all others? Is this a first in the world, country or region?
2. Is this a timely story related to current hot topics in the news (elections, forthcoming legislation, the new core curriculum at Harvard), or do you have a new angle on an old story?
3. Does it have juicy quotes, anecdotes, and little bits of colorful details? Is the information out of the ordinary; unusually entertaining or exciting?
4. Does the story idea demonstrate that Pace is on the forefront or participating in, a national or regional trend?
5. Would the public find value in the information? Would it directly affect their lives? Would the story or event offer practical hints on topics such as health or finance? Does it demonstrate the specific expertise of faculty or staff?
6. Does the information have human interest or cultural interest? Is it a “feel-good” story?
7. Does the story hit close to geographical home? If it involves and affects people from the areas surrounding our campuses, local media may be more interested.
8. Does it involve events and/or people of prominence (celebrities) in a particular industry or area of study?
9. Does the event or story offer a good visual component and photo opportunity for media such as students gathering for a good cause, or a unique visual component like a work of art or unusual activity?
10. Was this something initiated and executed by students? Does it benefit community members outside of Pace?
If you answered “yes” to at least one of the questions listed, internal and/or external audiences might be interested in your story. Please take a moment to complete the submission form.

If the story idea involves an event, please give all pertinent details about the event requested above, including who will be speaking/entertaining and what kinds of workshops or sessions might be offered and whether students are involved in planning the event. Please include as many details as possible in the story idea field. Not all material submitted will be published or distributed.

If you have questions, contact Cara Cea at 914-773-3312.