Video: Lubin Professor Bruce Bachenheimer Speaks to WPIX on Women in Business

Bruce Bachenheimer, Director of the Entrepreneurship Lab and Clinical Professor of Management at Pace University’s Lubin School of Business, appeared on the premier of ‘Working Woman Report,’ a WPIX lifestyle show which explores female inspired businesses and entrepreneurship.

Bruce Bachenheimer, Director of the Entrepreneurship Lab and Clinical Professor of Management at Pace University’s Lubin School of Business, appeared on the premier of ‘Working Woman Report,’  a WPIX lifestyle show which explores female inspired businesses and entrepreneurship.

Bruce Bachenheimer on the “Working Woman Report”

MSNBC’s Your Business – Bruce Bachenheimer – Tips to Better Your Business

“Too often entrepreneurs mix up passion and persistence with arrogance and they need to step back and listen,” advised Bruce Bachenheimer, Pace’s Director of Entrepreneurship, on a December 15 segment of MSNBC’s Your Business.

Tips to help you better your business, provided by Bruce Bachenheimer on MSNBC’s Your Business (December 15):

  • Entrepreneurs are optimists by nature – and that’s good. But what they really have to do is put themselves in their customer’s shoes.
  • It’s difficult but entrepreneurs need to ask themselves: What do my customers really want? What are they really willing to pay for my products or services?  What do they honestly think of me, my brand, my products?   
  • Social media is a great way to get close to the customer.  Listen carefully.  Don’t be defensive or dismissive; be as objective and analytical as possible.
  • With technology in particular, the most important thing is to get your product out there. Then be prepared to refine it as quickly and efficiently as possible.

Video: Rome: The Eternal City

This travel course seeks to offer an intense and comprehensive experience grounded in an understanding of the history, art, architecture, religion, and culture of this city; the capital of the ancient Roman Empire, the Catholic Church, and the modern state of Italy. The course is designed to be rigorous academic study and a great deal of fun as students are offered an opportunity to see and experience what they are learning first hand. The course will involve extensive lectures throughout Rome within the context of visits to the most important and awe inspiring Roman historical and cultural sites. Students will have the opportunity to study with faculty experts from the United States and Italy.

Video: Kindle Pilot Program at Pace University

Digital readers are becoming more common with both faculty and students using them for personal reading. It is an obvious choice that we look to see if course material already in e-book format can be easily converted for successful teaching and learning. Users of digital readers cite the convenience, portability, and large storage capacity as compelling reasons for their use in courses. With a Kindle DX, one can easily carry a year’s worth or more of course readings in a lightweight device, can search for content, and can annotate, bookmark, or highlight readings. Pace is excited to be part of this pilot which will help forecast the future use of the digital reader in higher education.