. . . “There’s always going to be investor mania, but it doesn’t tell us anything about the future,” said Larry Chiagouris, a professor of marketing at Pace University.
“The fundamental question is how much people have to say on Twitter. We know there are some people who are social and want to talk all the time, but you can’t make a business model on those people.”
Chiagouris added that “large corporations with hundreds of millions of dollars have not put substantial sums into paid media with Facebook and Twitter.”
“They all are experimenting but nobody is putting 25 percent in social media. It may not sound cool but traditional media is still the media of choice today,” he said.
Read the story by Agence France Presse.
Read more comments by Prof. Chiagouris in the Guardian (UK).