Associated Press: “Challenges abound for Twitter heading into IPO”

. . .”Users’ attention and time is becoming more fragmented, and so is the advertising revenue,” says Larry Chiagouris, a Pace University marketing professor who studies social media.

. . .”Users’ attention and time is becoming more fragmented, and so is the advertising revenue,” says Larry Chiagouris, a Pace University marketing professor who studies social media.

Read the story by the Associated Press.

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