. . . “Nowadays there’s just a level of uncomfortability for the giver and the receiver,” says Bruce Bachenheimer, director of the Entrepreneurship Lab at Pace University in New York . “If you’re rolling out the red carpet for a customer, they’re going to assume you have incredibly high margins to do all that spending. They’re going to think, ‘Oh, he’s overcharging everyone — including me — in order to afford all this.”
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