Al Jazeera English (video): Twitter’s IPO

Larry Chiagouris, a professor of marketing at Pace University, says advertisers will find ways to experiment, to take some degree of advertising on Twitter or through other sources to Twitter but they are not going to spend a lot of money until they get a sense that it’s paying off and there is a return on their investment.

Larry Chiagouris, a professor of marketing at Pace University, says advertisers will find ways to experiment, to take some degree of advertising on Twitter or through other sources to Twitter but they are not going to spend a lot of money until they get a sense that it’s paying off and there is a return on their investment.

Watch the video on Al Jazeera English.

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