E-Commerce Times: “Apple, Google Stomp Coke in Global Brand Ratings”

. . . “We may drink one or two Cokes a day, but we use our Gmail account or cellphone several times daily,” pointed out Larry Chiagouris, a professor of marketing at Pace University. “As a result, we develop a stronger relationship with our technology brands,” Chiagouris continued. “I cannot recall ever sharing a personal piece of information with Coke, but I do it with Google every day.”

 . . . “We may drink one or two Cokes a day, but we use our Gmail account or cellphone several times daily,” pointed out Larry Chiagouris, a professor of marketing at Pace University.  “As a result, we develop a stronger relationship with our technology brands,” Chiagouris continued. “I cannot recall ever sharing a personal piece of information with Coke, but I do it with Google every day.”

Read the story by E-Commerce Times.

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