E-Commerce Times: “Google’s AdID Could Crush Cookies”

. . . “Ad agencies will hate this, since the objectivity that comes with some third-party tracking will no longer be available to them in some instances,” Larry Chiagouris, a professor of marketing at Pace University, told the E-Commerce Times. “They will not want to put all of their tracking eggs in Google’s basket.”

. . . “Ad agencies will hate this, since the objectivity that comes with some third-party tracking will no longer be available to them in some instances,” Larry Chiagouris, a professor of marketing at Pace University, told the E-Commerce Times. “They will not want to put all of their tracking eggs in Google’s basket.”

Read the story by E-Commerce Times.

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