. . . Larry Chiagouris, a professor of marketing at New York’s Pace University, says Bezos sees a chance to build a unique brand.
“He wants entry into the content world (to balance his bet on e-reader hardware), and readers want credibility along with the information they read on the Internet,” said Chiagouris, a former chairman of the Advertising Research Foundation.
He expects Bezos to expand the WaPo’s online content.
But Chiagouris said the purchase also has to do with Bezos wanting to put his imprint on future legislation and policy in Washington.
Bezos is aware that, as owner of the Washington Post, he can influence laws impacting e-commerce taxes, online privacy and other issues dear to Amazon. “It’s an insurance policy,” Chiagouris said.
Read the article in Investor’s Business Daily.