TheStreet: “The Advertising vs. Marketing Smackdown: What’s Your Major?”
. . . Even right out of college, advertising grads have a distinct advantage over marketing grads, says Larry Chiagouris, professor of marketing at Pace University’s Lubin School of Business in New York and author of the book The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars.
Read the article on TheStreet.