. . . Pushing on multiple fronts “is a smart marketing tactic, but it does come with some risk,” Larry Chiagouris, a professor of marketing at Pace University, told the E-Commerce Times.
The tactic “puts all of its competitors, not just Apple, on defense …,” he said, “but the risk is that Samsung will spread itself too thin.”
Much will depend on how much focus [Samsung] can provide, Chiagouris noted, so that its messages rise above the noise in the media and marketing environment.