. . . “When a celebrity posts a picture of herself without makeup, she knows that it will generate great P.R.,” said Emilie Zaslow, an assistant professor of communication studies at Pace University in New York, who studies beauty in consumer culture.
The photos, she added, are a way for a celebrity to prove “that she doesn’t need the makeup she typically wears” and for people to “imagine the celebrity as down to earth, authentic and intimate with her fans.”
Read the article in the New York Times.