marissa-mayer “Marissa Mayer: Saviour or Symbol?”

. . . Joseph M. Pastore, Jr., a professor at Pace, has worked on executive development with some of the biggest names in tech including Verizon Communications Inc.(NYSE:VZ), International Business Machines Corp. (NYSE:IBM), and BT Group plc (LON:BT.A). He knows what to look for in a CEO, and his initial assessment of Mayer is a good one.

Pastore sees her role thus far as somewhat symbolic, “I see her as a symbol of “creative destruction”, re-direction, transformation.  That is evident in all the “packaging”—young, woman, pregnant, Google imprint.”, her presence signifies a turnaround at the company. Whether or not that turnaround occurs more than metaphorically, will be the defining challenge of her time with the company.

The decision that resulted in Mayer’s being chosen over Yahoo veteran Ross Levinson, the front runner for the job, was not all that surprising in Pastore’s eyes. He says that “this appointment is all about “shock”, contrarian behavior, new direction, transformation.   I am speculating, of course, but the medium is the message.  To move from “interim CEO”  to permanent, doesn’t have quite the same sizzle as pulling in a fresh face.”

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