Marketing Week (UK): “Facebook’s $104bn bubble is set to burst”

. . . As Pace University marketing professor Larry Chiagouris puts it: “The Facebook IPO is likely to be a disappointment to all the new investors. This is because its real financial value is tied to its marketing value, and Facebook is of very limited value as a marketing tactic.”

 

. . . As Pace University marketing professor Larry Chiagouris puts it: “The Facebook IPO is likely to be a disappointment to all the new investors. This is because its real financial value is tied to its marketing value, and Facebook is of very limited value as a marketing tactic.”

Read the article in Marketing Week (UK)

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