Minyanville: “Job Hunting? How Marketing Tactics Can Give New Grads an Edge”

. . . “The supply of jobs has not yet caught up with the demand. That’s why we still hear so many stories about graduates who are still taking on unpaid internships after graduation, who are still flipping burgers at McDonald’s. Not that there’s anything wrong with doing that, but graduates didn’t want to spend four years in college and go heavily in debt to flip burgers. So it’s still a pretty tough market,” observes Pace University marketing professor Dr. Larry Chiagouris.

. . . “The supply of jobs has not yet caught up with the demand. That’s why we still hear so many stories about graduates who are still taking on unpaid internships after graduation, who are still flipping burgers at McDonald’s (MCD). Not that there’s anything wrong with doing that, but graduates didn’t want to spend four years in college and go heavily in debt to flip burgers. So it’s still a pretty tough market,” observes Pace University marketing professor Dr. Larry Chiagouris.
So what can a newly minted degree holder do to stand out from the crowd? Unsurprisingly, Chiagouris, who recently published a book called The Secret to Getting a Job After College, says that one key is marketing.
Read the article on Minyanville.

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