New York Daily News: “Your Money: Bouncing back. Laid-off NYers get fresh start wth home businesses”

While hiring seems to be picking up again, the financial meltdown that began in 2008 resulted in a surge of home-based businesses as millions of laid-off workers scrambled to find a way to pay their bills.

In 2009, 18.4 million Americans worked at home, an increase from 16.5 million the previous year.  A little over half of all small U.S. businesses are based out of people’s homes, according to the latest Census Bureau data available.

But before would be self-employed moguls get started, they need to look realistically at what they’re hoping to accomplish, Bruce Bachenheimer, a professor of management and Director of Entrepreneurship at Pace University (pictured), advised Fran Golden of the New York Daily News

“Do you have a real strategy?  A lot of people in this bad economy see home-based as a way to be employed, fill a gap on the resume or whatever,” Bachenheimer said. “But it’s not as easy as it appears.”

To start a home-based business, Professor Bachenheimer gave New York Daily News readers the following EXPERT ADVICE:

  • SET REALISTIC GOALS:  To launch a business does take capital, time and money, and always twice as much as you think.
  • FIND A MENTOR: Talk to people who have started home-based businesses, join entrepreneur and small business groups, and get feedback about start-ups. Smart entrepeneurs surround themselves with even smarter experts.     
  • THINK SALES: A lot of people have a romantic vision that working at home means making your own hours and making money.  But the reality is, no matter what you’re offering , you need someone to buy it.  Entrepreneurs are optimistic by nature, but don’t confuse passion and stubborness.  You need someone to actually open up their wallet and want. 
  • BE HONEST WITH YOURSELF.  Not everyone is cut out to be an entrepreneur.  The best are risk-takers confident in themselves and their ideas.

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