NEWS RELEASE: New Book Challenges Common Perception That People Living with Alzheimer’s Are “Empty Shells”

“Through powerful images and empowering messages, Love, Loss, and Laughter: Seeing Alzheimer’s Differently offers a glimpse of the disease through an important new lens. [A] groundbreaking book.”–Maria Shriver, journalist, activist, and best-selling author of six books, including What’s Happening to Grandpa?

Love, Loss, and Laughter:  Seeing Alzheimer’s Differently 

 By Cathy Greenblat

Foreward By Princell Yasmin Aga Khan

To be Unveiled in London at 27th International Conference of  Alzheimer’s Disease International March 7


U.S. Launch to Coincide with New York Premiere of Accompanying

Photographic Exhibition at Pace University March 14 — April 28

New York, NY, February 1, 2012 — In 2001, Cathy Greenblat, PhD, stepped down as a tenured professor of sociology at Rutgers University to embark on a second career combining her background in sociology with photography. Over the next decade, she traveled the world to document with a social scientist’s keen eye the stories of people from different walks of life who are living more richly than stereotypes imply with dementia, especially Alzheimer’s disease.

The people Greenblat photographed all are receiving an emerging kind of care that treats the person, not just the “patient.” Her compelling, compassionate photographs reveal that such care encourages people with Alzheimer’s to sustain connections to others, and to their own past lives, at a far higher level than is generally believed possible. Greenblat, who lost her maternal grandparents and mother to Alzheimer’s, captures moments of joy as well as sorrow, and shows that people with Alzheimer’s who are treated as whole human beings in positive environments can still give and receive great love, and share moments of hearty laughter.

Central to the new approach is the recognition that low expectations of people living with Alzheimer’s often make their disabilities worse.

The results of Greenblat’s pioneering cross-cultural photographic study are gathered in an important new book: Love, Loss, and Laughter: Seeing Alzheimer’s Differently (Lyons Press, an imprint of Globe Pequot, March 14, 2012), photographs and text by Cathy Greenblat, foreword by Princess Yasmin Aga Khan. The book is a companion to exhibitions that have been touring for the past year to prestigious venues in locations including Washington, D.C., Glasgow, Toronto, Nice, Madrid, Salamanca, and 12 cities in India.

The culmination of this international tour is a New York exhibition of 85 photographs, the largest and most comprehensive showing to date, on view from mid-March to the end of April in the downtown Manhattan lobby gallery of Pace University’s Michael Schimmel Center for the Arts (sample photos). An invitation-only opening reception and book signing is set for Wednesday, March 14 from 6 – 7:30 pm. Public hours through April 28 are Wednesday -Saturday, 12 Noon – 6 pm. Symposiums at Pace for professionals and the public about Alzheimer’s and related diseases are scheduled for Wednesday, April 25. (See below).

The New York exhibition is sponsored by Alzheimer’s Disease International (ADI), Pace University, and the University’s College of Health Professions. Parallel exhibitions will be mounted simultaneously in London, coinciding with the 27th ADI International Conference, and in Geneva (see below). The book and exhibition establish Greenblat as both an accomplished artist and a powerful advocate for people with dementia.

Greenblat hopes the 176-page volume and the exhibition will help reduce the fear and stigma that surround dementia, and demonstrate to those who care for people living with Alzheimer’s how to better integrate love and laughter into their daily routine.

Meaningful lives in seven countries

Endorsed by ADI, Love, Loss, and Laughter presents more than one hundred of Greenblat’s photographs taken in homes, memory clinics, day programs, and residential centers in the United States, Canada, Japan, France, India, Monaco and the Dominican Republic.

The images depict people with Alzheimer’s living meaningful lives at every stage of the disease: engaging with friends, loved ones, and caregivers; visiting art museums; singing and playing musical instruments; preparing meals; getting dressed up for a day on the town; interacting with pets; or simply enjoying a serene moment of contemplation.

Reading for everyone touched by the disease

Greenblat melds her images and text with thoughtful quotations and excerpts from care partners, medical practitioners, social care providers, researchers, and people living with dementia diagnoses that present a wealth of practical, upbeat information and advice.

Love, Loss and Laughter is essential reading for everyone who lives with a diagnosis of dementia or cares for a friend, family member or client with the disease. While the author believes research will one day bring a cure, her book shows how, today, we can begin approaching ADI’s vision of a better life for people with dementia and their caregivers.

Greenblat is a leading force in a growing movement for treating Alzheimer’s patients differently. Her book will make a significant contribution to raising awareness of best practices in care, and of the need for change in how we see this disease.

Cathy Greenblat is Professor Emerita of Sociology at Rutgers University, where she served for 35 years as a member of the Department of Sociology and Women’s Studies and the Bloustein School of Planning. The author of 14 books and more than 100 articles, she has lectured in the US, Latin America, Eastern and Western Europe, Russia, Africa, the Philippines, India, China, and Japan. Her photography has been exhibited at major venues internationally. Currently she is an Artist in Residence at the University Hospital Network (UHC) of Nice, France and an Honorary Research Fellow at the International Observatory on End of Life Care, Lancaster University, UK.

Visit the book website: 

Health & Fitness * Hardcover * March 2012

$24.95 US/$27.50 CAN

ISBN: 978-0-7627-7907-9 * 11 x 8 ½ * 176 pp * World



Love, Loss, and Laughter: Seeing Alzheimer’s Differently – Photographic Exhibition curated by Diana Edkins and Cathy Greenblat.

The Michael Schimmel Center for the Arts at Pace University, 3 Spruce Street (between Park Row and Gold Streets in lower Manhattan).

For more information visit:


Opening reception and book signing with the author (invitation only) – Wednesday, March 14, 6 – 7:30 pm.

Exhibition on public view March 15 – April 28, 2012.

Public viewing hours: Wednesday – Saturday, 12 Noon – 6 pm. and during performances.



Alzheimer’s and Related Disorders

Wednesday, April 25

The Michael Schimmel Center for the Arts at Pace University: Afternoon session (part I) for professionals. Evening session open to the public. More details about symposium hours and participants will be announced shortly.

For latest updates visit:


Other exhibition venues

March 5 -16, 2012

University College London, North Cloisters Gallery, London, England.


April 2012

World Health Organization Headquarters and The United Nations Building (Palais de Nations), Geneva, Switzerland.

Exhibitions in major US cities are being planned.


Love, Loss, and Laughter received generous support from Nutricia Advanced Medical Nutrition and Lundbeck, Inc.

About Alzheimer’s Disease International: ADI believes that the key to winning the fight against dementia lies in a unique combination of global solutions and local knowledge. As such, it works locally, by empowering Alzheimer associations to promote and offer care and support for people with dementia and their caregivers, while working globally to focus attention on dementia. Based in London, ADI is an international federation of 76 Alzheimer associations around the world, in official relations with the World Health Organization. Each member of ADI is the designated Alzheimer association in its country. ADI’s vision is an improved quality of life for people with dementia and their families throughout the world.

About Globe Pequot Press: Globe Pequot Press, in Guilford, CT is a mid-sized publisher and distributor with deep roots in major category publishing. The general trade program is represented by the Lyons Press and Skirt! Books imprints. Lyons specializes in history, current affairs, popular culture, sports, cooking, pets, fishing, hunting, and equestrian books. Skirt! focuses on issues for women: relationships, parenting, prescriptive self-help, and memoirs. Other imprints include FalconGuides-the leading outdoor recreation line in the country, award-winning regional interest and travel imprints, and series such as Insiders’ Guides, TwoDot, Cheap Bastards, Off the Beaten Path, Fun with the Family, and Curiosities.  GPP is the North American distributor for two sister companies–Footprint Travel Guides and PopOut Map Product.

About Pace University: For 105 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems.

Media Contacts:

Publicist for Author: To request review copy of book, artwork, and to arrange an interview with the author, contact Andrea Smith, 646-220-5950,

Pace: Christopher T. Cory, Public Information, 917-608-8164,

Globe Pequot: Jessica DeFranco, 203-458-4646,

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