Pace Announces Winners of Seventh Annual Business Plan Competition

A vision to change the way New York City business owners look at their mid-size building’s utility bills won its innovator top honors in Pace University’s 2010 Business Plan Competition. Budding entrepreneurs with companies focused on improving driver safety and on-campus housing were awarded second and third place, respectively.

Media Contact: Samuella Becker, Pace Public Information, 212-346-1637 or 917-734-5172,

Pace University Announces Winners of Seventh Annual Business Plan Competition

NEW YORK, APRIL 15, 2010 – A vision to change the way New York City business owners look at their mid-size building’s utility bills won its innovator top honors in Pace University’s 2010 Business Plan Competition. Budding entrepreneurs with companies focused on improving driver safety and on-campus housing were awarded second and third place, respectively.

Now in its seventh year, the contest is open to currently enrolled undergraduate and graduate students at Pace University, as well as recent Pace alumni (those who have graduated within the past two years). Students were judged on all aspects of creating a new business plan, including: company objectives, market analysis, product or service analysis, development & production (research, licensing and operations), business strategy, marketing plan, management team, finances, investment proposal, critical risks and contingencies, milestones/timeline and supporting data (financial statements, resumes, industry data, product illustrations and legal agreements.

“Pace has always nurtured and supported entrepreneurship, in robust economies as well as more challenging times,” said Bruce Bachenheimer, Clinical Professor of Management, Director of Entrepreneurship and Wilson Center for Social Entrepreneurship Faculty Fellow, who is the visionary behind both the annual Business Plan Competition and the Pace Pitch Contest. “We look forward to providing continual mentorship to these exciting new ventures in the months ahead.”

The 2010 Pace Business Plan Competition winners are:

First Place – Matthew Brown, Life Cycle Solutions

Life Cycle Solutions (LCS) is a turnkey building energy services company operating in the broad market of medium sized buildings in NYC. LCS will change the way business owners look at their buildings, their utility bills and most importantly, their role in the built-up urban environment of New York City.

Founder Matthew Brown is a New York-based energy engineer currently pursuing an MBA in Entrepreneurship at Pace University. He received both his BS in Aeronautical Engineering and MS in Mechanical Engineering from Clarkson University in Potsdam, NY, where after graduating he established the technical infrastructure for Warner Energy, a startup renewable energy company in Syracuse, NY. Brown has learned from experts in the energy industry while employed at GE Energy, Goodrich, and most recently, Johnson Controls, the worldwide leader in building energy efficiency where his clients include The Empire State Building, The Port Authority of NY&NJ, and American Airlines. He recently received the “Above and Beyond Award” from Johnson Controls as recognition of excellence in carrying out all stages of energy efficiency projects from design to implementation and through to financial and energy savings results. Brown has a passion for environmental stewardship, and promotes a philosophy that businesses make more than profit to be considered successful.

Second Place – Jonathon Lentine – Advanced Road Hazard Simulator

Car accidents are the leading cause of death among teenagers and young adults in America. While software based driver training exists, there is currently no mass market product that goes beyond the basics of learning to drive. Advanced Road Hazard Simulator will prepare drivers for dangerous, and potentially deadly, driving scenarios by allowing them to experience a variety of randomly presented road hazards. Facing a life-threatening situation is not the time to think about what you should do – reactions should be instantaneous and can only be done by practice.

Founder Jonathon Lentine, a 2009 graduate of the Pforzheimer Honors College at Pace University, received his BA/BS degree from the Dyson College of Arts and Sciences majoring in both Political Science and Psychology. Currently a full-time MPA graduate student at Pace, he expects to graduate in 2011. Combining his extensive computer knowledge and graphic arts experience, Lentine became a key member of several online software development groups. With over four years experience in computer rendering and simulation, Jonathon has functioned as lead designer and project manager, liaisoning with major commercial game developers. Jonathon’s accomplishments are all the more remarkable since he suffers from Autistic Spectrum Disorder. He has been the subject of a CBS News Special Report on Autism in College filmed in part on the Pace campus. He has also participated in many autism studies at the Mt. Sinai Seaver Center for Autism Research.

Third Place – Reslutions

Reslutions seeks to enhance the quality of life for students that live on-campus and for the housing professionals that manage these residents.

Co-Founder Robert Caucci has experience working with two start-ups and with two financial giants. He gained experience selling services to colleges and universities at the director/dean level when he worked at “sustainable start-up” CleanEdison. Caucci has been a Resident Advisor at Pace University and his relevant coursework includes Venture Initiation and Entrepreneurship, Business Plan Development, Selling and Sales Management, New Product Development, and Econometrics. As the Director of Business Development for Reslutions, Caucci is responsible for acquiring new business, developing a channel partner ecosystem, and managing and negotiating business relationships.

Co-Founder Stiliyan Lazarov is a student at Pace University pursuing a Bachelor of Science degree in Computer Science. He has taken courses in Software Development and Engineering where he has studied the agile approach to building software systems. Lazarov has worked as a Resident Advisor on Pace campuses in Westchester and New York City. His exposure to the different ways campuses in suburban and urban environments are run will be highly beneficial. Lazarov is the System Architect for Reslutions and is responsible for generating system requirements based on restrictions, partitioning the larger system into smaller manageable components, and for ensuring robustness of architecture.

Co-Founder Jeremy Pease has extensive experience in business and technology. He is a computer science major at Pace University and also the student government president of the Seidenberg School of Computer Science and Information Systems. Currently, he works for the Seidenberg School, in both website design and development. As the Application Architect for Reslutions, Pease is responsible for creating application solutions from a functional perspective.

For further information on the Pace Annual Business Competition and past winners, visit

About Pace: For 103 years Pace University has produced thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor’s, master’s, and doctoral programs in its Lubin School of Business, Dyson College of Arts and Sciences, Lienhard School of Nursing, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems.

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