Dealing with gas prices: Pace student wins Fulbright to study alternative fuel vehicles in Brazil

As the US confronts spiraling gas prices, policymakers and citizens are looking to Brazil, which is ahead of the US in encouraging people to drive vehicles that run on alternative fuels. A good source of information on how such cars and trucks are marketed will soon be Ossining resident Anthony Melendez.
Melendez, a 2007 graduate of Pace University, has been awarded a prestigious Fulbright Fellowship to travel to Brazil and conduct a research project entitled “Market Research on Auto Industry: Alternate Fuel Vehicles.” He hopes the experience will guide his intended future career in marketing management.

CONTACTS
Julyssa Lopez, Public Information Intern (301)256-7559
Christopher T. Cory, Executive Director of Public Information (212)346-1117, ccory@pace.edu

Note: Melendez is available for interviews, with or without motorcycle

Ossining Resident Earns Fulbright Fellowship to Study
Alternative Fuel Vehicles in Brazil

Pleasantville, NY, May 24 2007 — As the US confronts spiraling gas prices, policymakers and citizens are looking to Brazil, which is ahead of the US in encouraging people to drive vehicles that run on alternative fuels. A good source of information on how such cars and trucks are marketed will soon be Ossining resident Anthony Melendez.
Melendez, a 2007 graduate of Pace University, has been awarded a prestigious Fulbright Fellowship to travel to Brazil and conduct a research project entitled “Market Research on Auto Industry: Alternate Fuel Vehicles.” He hopes the experience will guide his intended future career in marketing management.

Since 2002, 20 Pace students have received Fulbright Fellowships, earning the chance to work and conduct research in countries ranging from Israel and South Korea to France and Canada.

Melendez graduated Wednesday, May 23 in ceremonies in Radio Music City Hall at Rockefeller Center in New York City.
Motorcyclical Inspiration. Born in Yonkers, Melendez combined his interest in Brazilian culture with a longstanding love of automobiles to come up with his Fulbright proposal. “I’ve been into automobiles and motorcycles since childhood,” he says. This love is reflected in his adoration for his motorcycle, which he has had for four years.

A study abroad experience also drove his Fulbright plan. Through Pace University, Melendez received a scholarship that gave him the chance to travel to Brazil in the spring of 2006, cementing his attraction to the country. A partial background link to the nation further sparked Melendez’s interest: he is of Brazilian, Puerto Rican and Italian descent, with family currently living in Brazil.

Now, with the Fulbright award to kick off what he believes will be an “experience of independence,” Melendez will study automobiles that use fuels like alcohol and ethanol. In Brazil, Melendez will be interning at General Motors in Porto Alegre, which will allow him to more deeply analyze automobile marketing lessons that he wants wishes to share with the US market once he returns.

His plan to survey Brazilian citizens about the use of alternative fuel automobiles will provide Melendez with further information for his project.

“I think this is a huge factor in the Brazilian economy, and I hope I can find ways to adapt it to our own.” says Melendez. He will be enhancing his experiences by auditing courses at the Federal University of Rio Grande do Sul.

Maternal Inspiration. A final significant factor propelling Melendez to succeed while completing his Fulbright scholarship is his mother, who Melendez claims to be his real “inspiration and role model.” In November 2006, she gained her own university degree from the University of Phoenix. With a degree of his own under his belt, Melendez is ready to make her proud while he researches in Brazil. “She encouraged me to apply for this Fulbright, and she’s the main reason I want to be successful,” says Melendez.

Pace. For 101 years Pace University has been preparing students to become leaders in their fields by providing an education that combines exceptional academics with professional experience and the New York advantage. A private metropolitan university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,500 students in bachelor’s, master’s, and doctoral programs in the Dyson College of Arts and Sciences, Lienhard School of Nursing, Lubin School of Business, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. www.pace.edu.

Fulbrights. The U.S. Congress created the Fulbright program in 1946, just after the end of World War II, to foster mutual understanding among nations through educational and cultural exchange. Senator J. William Fulbright, who sponsored the legislation, considered it a step toward building an alternative to armed conflict. The U.S. student program awards approximately 1,200 grants annually and currently operates in more than 150 countries worldwide.

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