NEW YORK — The number of websites on the Internet has grown
astronomically during the last three years. Everyone has one — even
grandmas use them to promote secret recipes. Considering the millions
of sites that seek to drive brand awareness, increase sales, and
disseminate information — how in the World-Wide-Web do you make people
sit up and take notice?
David Sachs, professor of Office Information Systems at Pace University,
and Henry Stair, president of Mycroft Information, recommend seven strategies
to make your site versatile, vibrant, and most importantly visible.
According to Sachs and Stair, the entire “web-design-marketing” process
is actually quite simple. In The Seven Keys to Effective Websites
(Prentice-Hall Publishing), Sachs and Stair reveal that companies can
enhance their business opportunities by actively involving the visitor.
Make sure that all pertinent information is easily accessible, the site
should be entertaining, and strategies should be employed to convince
the visitor to stay a while. Furthermore, get the word out about your
site. Although listing the URL address on search engines is essential,
it is not nearly enough. You must make sure that your website address
is printed on absolutely everything — stationery, business cards,
brochures, advertising. Other tips that Sachs and Stair suggest include
how to make your sites visually stunning, current and up-to-date, and
how to include intuitive on-page navigation.
Pace University’s School of Computer Science and Information Systems
is one of the country’s leading educational centers for preparing
men and women to enter the information age.
Pace is a comprehensive,independent University with campuses in New
York City and Westchester County. Nearly 14,000 students are enrolled
in undergraduate and graduate degree programs in the Dyson College of Arts and Sciences,
Lubin School of Business, School of Computer Science and Information
Systems, School of Education, School of Law and Lienhard
School of Nursing.