Press Room

. . . “Here’s what Conan is doing that’s very smart — advertisers don’t only want large numbers for specific demos; they want an engaged audience,” says Larry Chiagouris, marketing professor at Pace University’s Lubin School of Business and former chair of the Advertising Research Foundation. “The more you engage with your audience, the more you develop a relationship with them, they tune in and pay attention to the commercial messages. The average Conan viewer is more engaged with his program than the average viewer of Jay Leno’s. I would bet on it.”

. . . Larry Chiagouris, a professor of marketing at Pace University’s Lubin School of Business, has done his own research of graduates and has found that 55 percent still rely heavily on job boards rather than personal connections.

“Use of a job board is not a mistake. What is a mistake is misuse of job boards,” he explained. “What many students do is they fool themselves into thinking that spending 15 or 30 minutes a day searching on job boards and clicking on job to submit a resume will result in a job. Fewer than 5 percent of jobs are obtained from the use of job boards.”

“Average Americans and our European cousins are most likely confused by the intense discussions at government, business and media levels about regulations, ethics and especially governance. After 50 years as consultant, author and, more recently, professor of corporate governance, I too, am sometimes confused. Confusion creates uncertainty.” writes John Alan James, executive director of the Center for Global Governance, Reporting and Regulation at Pace University’s Lubin School of Business.

“There are some significant challenges that lay ahead for [Facebook]. Serious questions have been raised about the effectiveness of marketing through social media Web sites” like Facebook, said professor Darren Hayes of Pace University.

. . . Announcing the lawsuit the same day Facebook launched its IPO “seems more coincidence than anything, although I guess with that big influx of cash, they’re probably in a good position to be sued,” Darren Hayes, CIS program chair at Pace University and a former investment banker, told the E-Commerce Times.

. . . Coupling Facebook’s performance Friday with the “general apathy” in the markets caused by European instability, “it’s no surprise Zynga and LinkedIn performed poorly,” said Darren Hayes, a professor at New York’s Pace University.

. . . “The marketing community is increasingly recognizing that Facebook is of very limited value as a marketing tactic,” said Pace University business school professor Larry Chiagouris.

. . . “Don’t invest in Facebook right now,” says Larry Chiagouris, professor of marketing at Pace University. “Let it seek its own level, which isn’t where it is now.”

. . . The Certified Compliance and Regulatory Professional (CCRP) is a six-month, 75-hour and 25-session certificate program at Pace designed to provide compliance training for professionals working at foreign banks doing business in the United States.

. . . A study last year by Pace University researchers found that the more popular a company was on Facebook, the better its stock price seemed to be.